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Do you know who you are?

Come on. When was the last time you looked in the mirror and gave it some thought?

OK, I’m not here to talk about your deep, self-discovery journey, but it does somewhat go hand-in-hand with finding your voice.

Your blogging voice, that is!

You see, if you are really serious about your blog, you have to know who you are, why you are writing, and talk to your audience in your very best “you” voice.


I guess we’re talking about authenticity again. Becoming real to your readers. Think about it. Unless you are going to blogs for information only (I’m talking textbook here), why are you drawn to the blogs you regularly visit? Two words.

Their voice!

They deliver the info in a way that resonates with you, draws you in and makes you want to come back for more. Sort of like a good friend who tells you to pull up a comfy chair, shares a luscious story that you were waiting to hear and gives you a warm pat on the back before you leave.

Am I right?

Your own blogging voice should be filled with your own story your own “take” on things, your own opinions, quirkiness, and humor. The authentic “you” voice is peppered throughout your content to make it unique and interesting.

For example . . .

Anybody can (and so many do!) write a blog about social media, blogging, online marketing, etc. (my own valuable topics) but nobody can say it like I can! And, I’m not being a braggart, a big-head, or anything of the sort. I’m pointing out that nobody can express their thoughts in exactly the same way as I can. It’s just simple math. There’s only one of me.

There’s only one of you too!

Take your blogging seriously and don’t just regurgitate what everybody else is saying. Put your spin on it. Be controversial on occasion, speak your mind, let people into your world!

That’s what having a blogging voice is all about!

It’s not contrived. It’s not artificial. It’s not bland. It’s writing like you talk.

It’s showing your audience your human side, your personality. Hey, a few warts never hurt anyone!

Your blogging voice is you and you already have that!

Use it!



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Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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