Latest Post

How Apple Watch Band E-commerce Sites Do Targeted Crowd Marketing Rock Your Productivity With These 5 Secrets

Article Marketing Is Still Alive And Well

Have you incorporated article marketing into your online marketing mix? Or are you one of the folks that think it’s a total waste or time? Or maybe you haven’t tried it yet because you are too busy doing other tasks?

Here are a few of the reasons people aren’t using article marketing. Any of them sound familiar?

  • Too much time involved. After all, I write a blog. Isn’t that enough?
  • Not really sure where or how to submit them.
  • Unclear about the return-on-investment (ROI) .
  • I’m no article writer!

Great excuses but they really don’t hold water. Article marketing should be an integral part of your overall online marketing mix same as e-mail, blogging, and social media.

Here’s why the excuses don’t wash!

OK, you do write a blog. And yes, that can be a lot of writing for one day. But have you ever considered that you could condense that fabulous blog post down, or expand on one interesting subtopic, and wham, you’ve got an article written? Really, it’s just that simple. You are already at the writing table. Make haste and write that article!

No clue where to submit? Here’s a couple of free article directories that are good:

  • EzineArticles – My personal favorite. This directory is certainly the most active and most recognized in the online world. You can become an “expert” with only a few well-written articles and is really worth the effort. After all, any time you are labeled an expert is a good day, right?
  • GoArticles – They say they’re the largest article directory on the web. Need I say more?

The return on investment is sometimes difficult to gauge. However, for a very small amount of time involved, you will create backlinks, online visibility, and traffic generation. Now, what were we saying about ROI?

Online marketing has multiple layers and many parts make up the overall mix. You can’t go wrong when you include article marketing!



p.s. If you want to read some of my own articles, just click on the Expert Author button on the right sidebar icon smile Article Marketing Is Still Alive And Well

How To Be Most Effective On Twitter

Twitter is my favorite social media platform and continues to be one of the most effective avenues to send your messages out to the world. Here’s a few of my favorite tips that you might find helpful!

  • Be interesting – You know what that means. Keep the focus off yourself! Let your tweets be something that others will benefit from. And be consistent. If your niche is new Moms, they will probably love the quick and easy dinner recipes but maybe wonder what the heck if you start talking about SEO and keywords. In other words, be interesting to your audience!
  • Be interested – Having agenuine interest IN your followers will make you a Twitter superstar. Remember to be generous with the re-tweets and recommendations. It’s a way of saying, “I like what you’re doing and I want to share it with others.”
  • Don’t complain – Your mother was right. Nobody wants to hear it!
  • Constantly network – Want people to connect with you? Let them know how! Be sure others know you want to connect on Twitter and the other social platforms. And while you’re spreading the word there, be sure your Twitter profile includes a current picture and your bio has a link to your site with a call to action!
  • Watch your stream – Curious about who unfollowed you or doesn’t even follow you at all? Check out It’s a great way to clean up your Twitter stream. Go ahead. . . unfollow those who aren’t engaging with you! It leaves more room for your real fans!

Bonus Tip: Do not buy Twitter followers. Never. It’s silly and unproductive. If you tweet useful links, give informative and well-writen content, engage often, add value to conversations, and re-tweet others, you’ll attract your target audience!

Go now! Get out there and have a twittering good time!



Proven Ways To Increase Your Online Visibility

Online visibility is the goal of everyone trying to be seen and heard on the internet. Without a big presence, you will be overlooked. And who wants that??

Check it out!

There’s a quick and easy way for you to find out if you’re really “out there” on the web. Simply google yourself! If you google my name, Martha Giffen, you will see hundreds of thousands of results. I remember the first time someone said “I see you everywhere.” That was when I knew my online presence had grown to a nice level.

Here’s some of my techniques that worked:

  • Profile photo – I know. I’ve said this so often, I hate to hear my own voice again, and I know you do too, but this one’s an absolute must. Put your photo on everything you do online. We’re talking current picture here. Leave out the kids and the pets too. Want your blog comments to be associated with your picture?
  • Blog comments – And while we’re on the subject, commenting on other blogs is a great place to leave your mark. Yes, sometimes it can seem like a tedious task but in my opinion, well worth the time and effort. Especially if you are serious about your online visibility! It’s a great way to begin building relationships and start being seen.
  • Giving is cool – Folks will begin to notice you if you continue to consistently share relevant and interesting content. Of course, sharing the links of others is really nice too!
  • Youtube – It’s personally not my favorite only because I still don’t like being in front of the camera. However, I am quickly (ok, slowly) coming around because it certainly increases your visibility. People do enjoy getting information through videos and you never know which ones will end up going “viral.” You can see my latest here: Best Blogging Tips
  • Social Media – Consistency is what you’re striving for here. It’s not just OK to be on social media platforms like Twitter, Facebook, LinkedIn, or Pinterest. You actually have to say something relevant! Don’t be shy. Put your helpful links out there on a regular basis. I’m talking daily.

When it’s all said and done, your online visibility is really up to you. You can get out there and make yourself known or curl up in the corner with a website or blog that never gets any traffic.

Make the decision to take your business to soaring new heights and then get out there and make it happen!



p.s. If you’re ready to take your online visibility up a notch, check out this month’s new program Social Media Summer Splash

Do Blogs Really Matter? These Do!

Do you think blogs really matter? Can they have an impact on people’s lives at all?

Blogs are written for a variety of reasons, the main one being to get a message across. You know, “out there” for the whole wide internet world to see. That holds true no matter if you are writing for business or pleasure.

Here are a few blogs I think are making an impact on their readers!

  • Grow With Stacy – Written by Stacy Claflin who inspires success through personal development. She has recently tried to help her blog readers develop better habits by hosting Habit Building Days on her blog. Check it out!
  • Uncommon Chick – A blog by Lakesha Brown, owner of XD Web Solutions, who uses this blog to talk about things “other” than business. Her blog is all about living an extraordinary, uncommon life by design. Lakesha has a fun online personality and she’s inspiring too. Go see for yourself!
  • SoloMompreneur – Written by Melanie Kissell, who has been a single mom for over two decades. Her tag line reads: Moms. Your Big why. Your Big Idea. Market Smart. I think you get the picture! Melanie is the solo mompreneur and writes delightful, non-nonsense posts about her experiences as an online marketer. You’ll enjoy!
  • – Lou is an online branding specialist who is fast becoming the “go-to” guy when it comes to video. This blog matters because videos matter! Want to learn anything and everything about video? Lou’s your man! Oh, and if you don’t want to learn it all? He’ll do it for you.

Are you a blogger? One point to remember is the best blogs on the planet help others. Decide how you can do that best on your blog and you’ll quickly have a blog seen as making an impact!

Blog away!



50 Best Blogging Ideas That Will Keep Your Readers Coming Back For More

Have you ever hit a dry spell with your blog?  Just can’t seem to think of anything to write about?  Here’s 50 of my best blogging ideas and tips that I use to ward off that writer’s block:

  1. Review a product
  2. Expand on a comment
  3. Give a tip list
  4. Do an interview
  5. Run a contest
  6. Conduct a poll
  7. Use a guest blogger
  8. List a few of your fav websites
  9. Tell why you like social media (or not!)
  10. Write about someone who inspires you
  11. Do a how-to video
  12. Grab a news headline and relate it to your niche
  13. Solve a problem
  14. Do a Q & A
  15. Share your experience from a live event
  16. List your favorite books
  17. Recommend your favorite blogging tools
  18. Share  your recent challenges
  19. Reveal a failure
  20. List upcoming live events with dates, time, and place
  21. Have a good rant
  22. List your most popular blog posts (anyone noticing the theme of “lists?” )
  23. Share how you monetize your blog
  24. List your best marketing ideas
  25. Ask your readers what they want you to write about
  26. Share a motivation technique
  27. Review another blog
  28. Simplify a complicated issue
  29. Tell a story
  30. List your favorite resources with links
  31. Write a “the best of ____” post
  32. Take the reader on a tour of your blog
  33. Share a success story
  34. Blog about a celebrity
  35. Tell which product you can’t do without and why
  36. Explain why a certain quote has meaning to you
  37. Expand on a blog post you read and disagreed with
  38. Tell what you are currently reading and why
  39. Your favorite part of your biz
  40. Tips on overcoming procrastination
  41. Funniest learning curve
  42. Your typical day
  43. Industry rumors
  44. Your favorite social media networks
  45. Your next promotion
  46. Your favorite affiliate program
  47. Best advice you ever received
  48. Worst advice you ever received
  49. Your ideal reader
  50. Fifty blogging ideas

Really, if you think about it, there is no reason to run out of ideas to blog about.  Chances are, one of these fifty items will get your creative juices flowing!

Let me know what you think and if you have any other great ideas!



5 Brilliant Ways To Improve Your Productivity

Productivity. Don’t we all love that word after we’ve accomplished something amazing? After that big project got completed? After all the work has been done and we have incredible results to celebrate?

Of course, we all like the end result of fast and focused productivity, but how many of us have problems getting the whole ball rolling?

Here’s 5 brilliant ways to improve your productivity:

  • One task at a time. Really. Let your mind focus on one thing at a time and you’ll get the job done. Easier said than done? OK, set a timer. Play a game with yourself. Challenge yourself to complete that task before the timer goes off. You’ll be amazed!
  • Set goals. How many times have you heard this one? There’s a reason. It works! You see, this is probably the most brilliant productivity tip of all because once you actually see what you want to accomplish, it creates clarity and motivation. All of a sudden your goals are concrete!
  • Bed time game plan. I’m sharing my biggest secret here. Just before you go to bed, write down the five tasks you want to achieve the next day. I know. It sounds so cheesy! But it works! I use this technique all the time and I challenge you to try it for one week. See if you don’t agree that the next day your productivity is off the chain on those tasks!
  • Give up perfectionism. You know it doesn’t exist, so stop trying to change reality! Your insistence on everything being perfect will slow you down and hinder your results. Enough said. Tell that nagging voice in your head it’s “good enough” and move on.
  • Read e-mails last. This one stroke of brilliance will change your business. Unless you are waiting on a specific answer to an e-mail, don’t go there until everything else is done. Trust me. You’ll thank me later.

Yes, I’m a first-class procrastinator and an easily-distracted work-at-home, so I know first hand how hard daily productivity can be. But I choose to begin my focus with the end result in sight because that’s the first step in getting it all done!

Now that you know my daily productivity secrets, let’s hear yours in the comments! Thanks!



3 Simple Ways To Increase Website Traffic

Who else wants more traffic to their website?

No matter what type of site you operate, it seems everyone is always looking for clever ways to increase website traffic.

I guess the better question would be, “Is there such a thing as too much website traffic?”

While you can purchase traffic, I’m of the old-school thought that if we put out consistent great content, people will take notice.

Yes and no.

While you can get plenty of readers without spending money on ads, etc., it does take time. In my opinion though, it’s well worth it because the people that land on your site actually come because they want to and more than likely, you are offering content they are looking for.

Here’s a few sure-fire ways to increase your blog traffic:

  • Update your blog regularly with fresh content. This seems like a no-brainer, but the key word here is “regularly.” You must be consistent. If folks drop by too many times, and there’s nothing new to see, they won’t be back!
  • Visit other blogs. This may sound like a strange one, but making yourself a regular on blogs that are in complimentary niches, increases the likelihood that you will lead folks back to your playground. I’m talking about blog commenting here. (bonus tip: leaving comments like, “Great post, thanks for sharing” don’t cut it — add to the conversation with some real value!)
  • Market, market, and then market some more! Driving traffic to your website takes a plan. You have to make sure your audience knows where to find you. Do that with social media, ezines, articles, guest blogging, networking, etc. You get the picture. Use all marketing tools at your disposal! Here’s the deal. Nobody’s going to toot your horn for you. YOU are responsible for letting folks know you’ve got something exciting for them to see!


Everybody wants traffic to their site. The problem is, many aren’t willing to do the work that’s required. Buckle down, find different ways that work for you, and get it done!

Happy driving!



Related Posts

7 Powerful Ways To Increase Twitter Engagement

Twitter. Still the darling of the social media sites, in my opinion.

It’s one of the easiest and best ways to have conversations with your ideal audience.

However, engagement is the key to your success and many people don’t quite understand how to get and keep it going.

Here’s 7 Powerful Ways to Increase Your Twitter Engagement:

  • Don’t talk so much! While this may seem counter-intuitive, it’s actually not. What I mean is, leave some room in your tweet for others to comment. (especially the retweeters!) Try it. Make those tweets LESS than 140 characters!
  • Weekends ROCK! While many business tweeters are there Monday through Friday, many MORE folks are tweeting up a storm on the weekends. Saturday and Sunday can both be REALLY dynamite days!
  • People like to watch! It’s not what you think. I’m talking about images and videos. People are visual. Even on Twitter. Want to get people talking? Pictures speak 1000 words. Or so we’re told icon smile 7 Powerful Ways To Increase Twitter Engagement
  • Ask! Don’t be shy about starting a conversation. Want folk to join in or RT? Simply ask. Say, “Can we discuss?” or “Please RT” or something similar. Just ask.
  • Use Hashtags. This is the norm on Twitter, not the exception. Hashtags group people together who are talking about the same topic. Use them.
  • Link! Don’t forget your link. People are looking for your valuable content. Tell them where to go get it!
  • Always have a Call-to-Action. This is so important. Whatever it is you want people to do, tell them. Ask them. Suggest to them. Say, “click here” or “snag this” or “let’s chat.” You get the picture!

OK, so now you know WHAT to do, the DOING IT is up to you!

Happy Tweeting!