Do you have a new website? Or have you had the same one for years and need to update?
There might not be many “rights” and “wrongs” but there are definitely some “good” and “better” features that you need to incorporate.
Here is my list of “must-haves”:
- Your picture. Yes, your website needs to have your picture right on the front page. It’s what makes you a real person in your reader’s minds. Don’t be shy. Put it up there!
- What your site is about. Yes, displayed somewhere at the top also needs to be what your site is all about. Don’t make people guess! On mine, it’s pretty clear. I help online business owners make their way through the internet marketing maze. Make it brief and to the point.
- A clean look. This is a matter of preference but you’ve all been to sites that are so jammed-packed full of ads and stuff that you can hardly figure out where the actual content is. Just like anything else, keep it simple.
- An opt-in box. If you are doing business, you have to capture your customers onto a list. There’s only one way. That’s the opt-in box. The location? I have been told by some pretty heavy hitters that it always needs to be VERY close to the top of the page and prominent. If people have to look for it, forget it!
- Pictures. Either include them with your blog postings (I admit, I haven’t been as good as I need to be!) or have some that rotate. (that has been my style!)
- Comment section. This is where you learn what people like and don’t like. It’s necessary!
The must-haves are the foundation for everything else you offer on your site. Of course, it goes without saying that the mid-section of your site will be filled with informative and interesting content!
What do you think? Did I leave anything out?