Is Twitter in Your Social Media Marketing Mix?

by Martha Giffen

bigstock Tweet Text 8263897 300x222 Is Twitter in Your Social Media Marketing Mix?Twitter has always been my favorite social media marketing platform.

It’s user friendly, allows for instant feedback, and is just plain fun!  In my case, using Twitter has produced book deals, speaking gigs, interviews, joint venture partners, clients, and even a phone call with a Hollywood producer!

Here are a few of the lively tools I use to make it more interesting AND productive:

  • Tweetwasters - Afraid Twitter is taking up way too much time?  This site can be a real wake-up call.  It’s not scientific, but it will give you a pretty good clue of your estimated  Twitter time.
  • SocialOomph – Recognized as an easy way to schedule promotional tweets, it also allows for alert set-ups to track keywords, and has a way for you to extend your Twitter profile.  The free service works great!
  • Tweetstats – Who wants a graph of your Twitter stats? You’ll see your tweets per hour, per day, and per month.  I’m not talking about just the proceeding month.  Mine are graphed from the day I signed onto Twitter in February of 2008!  And did I mention, who I tweet to and who I retweet? Really cool stuff.
  • Twellow – Curious where to find people in your niche?  This site is called the Twitter yellow pages.  Need I say more?
  • FriendorFollow – The page header says it all.  “Who’s not following you back.”  This is good info because it allows you the opportunity to prune your own following if needed.
  • Twylah – How about a fan page for your Twitter account?  Free and easy sign up and home to the power tweet!  Here’s what mine looks like:  Martha’s Twylah Page
  • Whats my Twitter account worth – Not that we are going to sell our accounts, and I have no idea how this is calculated, but it’s a fun check anyway.  BTW, mine is worth a little under $5,000 and Lady Gaga is over $14m.  Go figure.  Random stat that is meaningless but fun.  Try it!
  • TweetEffect – You’ll like this one!  You can find out if your Twitter updates have helped you pick up followers or they’ve made folks unfollow.  Very cool.

Twitter is still my all-time favorite social media marketing platform and you should give it more than a passing glance.  Like all good sites, it is continually evolving.  People are creating all sorts of uses and new marketing ideas surface on a regular basis.

If you’re not participating, I have to ask why not.  Connections are ready to be made.  Find folks in your niche and get the conversation going.  It’s an entrpreneur’s  dream.

Go play!



p.s.  If you are just getting started with Twitter, pick up your free special report here: Best Tweet Tips

 Is Twitter in Your Social Media Marketing Mix?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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