No more automatically following people back who follow you.
I have to ask, is that so bad?
Oh I know. I hear the folks who manage multiple Twitter accounts grumbling that their life just got busier. I myself used to auto follow and thought it was the cat’s meow. (The service I used is called Social Oomph and I still use them for overall social media productivity.)
Not only did I see myself as being “nice” by following back others who were interested in my Twitter stream, but it saved time and I could go back and connect with them later.
There was a problem with my logic.
I rarely went back.
Oh, on occasion, when I had some extra time. But it wasn’t really on my list of priorities. OK. I said it. I was lax in going back and connecting. That doesn’t mean I wasn’t connecting every day. I was. Just not to the degree that I could have.
Soooo, this all means WHAT?
For starters, I think it’s a good thing. Here’s why:
IF we are really using social networks in our businesses to connect, engage, and develop relationships, we need to take the time to actually DO it. Now, I know that following back was a simple gesture that went nowhere until we started a conversation, but I also know it made many of us lazy. Picking up followers and then doing something else. Like content marketing, or promotional stuff. You know, the tasks that don’t involve interaction!
Don’t get me wrong. Automation does have its place. But maybe not so much on Twitter. Don’t even get me started on automated tweets!
With the end of automatic follows, it *could* be that more relational marketing will take place. More real interactions and conversations that have meaning. And, -more folks will focus on what they are doing. Connecting, conversing, and helping each other in the marketplace.
After all, isn’t that the whole point of social media? To connect and help others?