The Truth About Outrageous Headlines

by Martha Giffen

bigstock Newspaper headline Extra Extra 23351879 300x200 The Truth About Outrageous HeadlinesAll bloggers know that content is king, but what grabs your readers attention in the first place?  It’s always the headlines and I think it’s safe to say the more outrageous, the better.

Surprised?

Don’t be.  Think National Enquirer. There’s not a person alive who hasn’t stood in the grocery check-out line and been entertained, offended, or just downright curious about the stories behind those outrageous headlines.

Headlines always win.

They win as far as getting a first look.  As far as getting that initial click.  Call it persuasive, compelling, or just plain wacky, those headlines will make you look!

The REAL story . . .

Lookers are okay but you want readers, right? That’s where your good, great, and awesome content comes into the picture.  Those headlines are just the bling to bring people into your world.  Give ‘em plenty of jazzy headlines coupled with content that knocks their socks off and your blog will fast become the go-t0 place for readers in your niche.

Proof . . .

Can you honestly tell me you would be more likely to click on a headline that reads “Make Your Headlines Work” as opposed to “7 Provocative and Outrageous Headlines That Will Make Your Readers Beg For More?”  Point made.

The bottom line is, you have to deliver the goods once you have them on the page.  Write that killer blog post and then bring it to the world cloaked in a wicked good headline and pretty soon you will have tons of traffic knocking at your door!

Have fun out there!

Peace,

-Martha

 

 The Truth About Outrageous Headlines

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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