All bloggers know that content is king, but what grabs your readers attention in the first place? It’s always the headlines and I think it’s safe to say the more outrageous, the better.
Surprised?
Don’t be. Think National Enquirer. There’s not a person alive who hasn’t stood in the grocery check-out line and been entertained, offended, or just downright curious about the stories behind those outrageous headlines.
Headlines always win.
They win as far as getting a first look. As far as getting that initial click. Call it persuasive, compelling, or just plain wacky, those headlines will make you look!
The REAL story . . .
Lookers are okay but you want readers, right? That’s where your good, great, and awesome content comes into the picture. Those headlines are just the bling to bring people into your world. Give ‘em plenty of jazzy headlines coupled with content that knocks their socks off and your blog will fast become the go-t0 place for readers in your niche.
Proof . . .
Can you honestly tell me you would be more likely to click on a headline that reads “Make Your Headlines Work” as opposed to “7 Provocative and Outrageous Headlines That Will Make Your Readers Beg For More?” Point made.
The bottom line is, you have to deliver the goods once you have them on the page. Write that killer blog post and then bring it to the world cloaked in a wicked good headline and pretty soon you will have tons of traffic knocking at your door!
Have fun out there!
Peace,
-Martha
Martha
Martha Giffen is a speaker, consultant, and best-selling author of "Be Social Be Rich." She coaches biz owners on how to reach more customers in less time, and dishes it all out with a warm southern flare!
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Great post, Martha. I admit I am an avid studier of headlines. I love reading the headlines in the checkout line, though I’ve almost never read the stories. They inspire me to get creative with my own. I love to see how fun I can get without getting off track from my content.
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Yep..nice reminder, Martha! Thanks.
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