The Truth About Blogging

by Martha Giffen

You’ve finally decided to join the world of blogging and now you are wondering exactly what to blog about!

Blogging is fun if you like to write and can be a cultivated skill if you don’t.

The truth about blogging is this:

You have to have a plan!

Now, I don’t mean a rigid, rugged plan that is inflexible and daunting.  I mean you have to decide what is the purpose of your blog.

Are you trying to make money?  Give advice?  Leave snippets of your life behind for all to see?

What blogging is… . . . .

  • A place to build relationships with your readers.  That’s really it in a nutshell.  THE most important thing to always keep in mind!  It’s a gathering place for your customers and clients to get to know you better.
  • A place for your readers to find information they need.  They should be able to count on you to let them know about new products, cutting edge technology, or any new topic that comes down the pipe about the niche.

There’s always a plan!

A good blog is somewhat thought out.  It may change and evolve over time but the essence stays the same.  Whatever your topic, niche, or industry, THAT is what you blog about.

A blog is much more than a journal.  You may want to take your readers on vacation with you, to your child’s first dance, or to your favorite restaurant and you can. This will help you come alive to your readers.  Intertwined with the message about your business you are trying to convey, it can be very charming and bring readers by the multitudes!

Don’t get side-tracked!

Remember why you decided to blog in the first place. Stay focused!

The truth about blogging is that there are more and more out there.  You can’t be boring.  Jazz up your blog with pictures, great writing, and interesting topics.  That will keep your adoring public coming back for more!

Admit your mistakes.  If something doesn’t work, say so.  It’s much more endearing than trying to act like an expert when you’re not.  Take your readers on your journey with you.  They’ll thank you for it!



 The Truth About Blogging

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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