The Tale of a Would-Be Copywriter

by Martha Giffen

Remember that old song with the line, “know when to fold ‘em”?

For some reason, that line kept coming into my brain as I was formulating this post.

I’m talking about my love/hate relationship with copywriting, a necessary evil for people like me who create products to sell online.  Those lovely products all require a delicious sales page that calls for high quality copywriting.

This post is not about copywriting.

It’s about outsourcing.

And knowing  when to outsource.

You see, I’m a writer.  That would lead one to think I can pen pretty much anything, right?

Big fat wrong!

Most newspaper reporters don’t write romance novels and expert copywriters don’t usually write the sort of informational stuff I’m famous for.  Ok, semi-famous. Okaaaay, internet semi-famous.


I’m trying to say there’s a huge difference in what I do on a regular basis and writing a cohesive, colorful, passionate, persuasive sales page.

The really great sales pages are nothing short of beautiful pieces of art as far as I’m concerned and although I have worked on cultivating that skill, I’m very close to saying (I know.  Never say never.) that I will never attempt to write another one.  After all, even after giving it the good ole college heave-ho, I’m still at the baby-step stage.

So for now, I know if I need sales copy fast (and who doesn’t?) my best bet is to outsource.

Here’s the beauty of it. . . .

Outsourcing doesn’t always have to be permanent.  You can outsource a task while you are learning it or trying to master it.

Thank goodness for that!

You see, I really have no doubt that I will get the upper hand on the copywriting part of my business simply because I have the desire.  I actually find copywriting interesting because it’s puzzle-like.  I’m still learning but it is taking time.

And when time is money, I think it’s best to spend the money to make it happen.

This post IS about copywriting.

Sort of.

It’s about getting the most bang for your buck, which in this case means outsourcing.

It’s definitely about how to make decisions that will move your business forward.  Don’t get stuck just because you can’t (yet) do a particular skill.

“know when to fold ‘em.”

Get it done by someone else while you learn how.  Your nerves will thank you and the profits coming into your business will never miss a beat.

Play on . . .



 The Tale of a Would Be Copywriter

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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