Why Your “Story” Is Your Biggest Asset

by Martha Giffen

What does “your story” have to do with building your online business?


Growing an online biz is all about getting to know people and let’s face it.  We are all drawn to stories.

Think about the blogs you read on a regular basis.  Or the ones you share.  My guess is the writer has resonated with you in some way and most likely it is in the telling of their story.

Done wrong, it can be the biggest turn off EVER!

Have you ever been to a blog where someone is whining and complaining?  Their story is oh so sad but instead of putting the positive spin on it for people to learn from, they just go on and on about how terrible their situation or life is?

When that happens to me, I can’t click the exit button quick enough! That’s NOT the kind of story I’m talking about.

How about this?

You’ve had a bad day because your copier broke down, your child’s teacher called, and nobody seems to want what you’re selling.  Instead of a gripe session on your blog, you write about how you had to improvise without a copier, you ended up giving the teacher some advice, and you’re wondering if your low sales are due to your lack-luster sales copy or if the market just wasn’t quite ready for your product.

See the difference?

Instead of the “oh pitiful me” story that doesn’t elicit any sympathy and will scatter your readers faster than you can type, this story actually resonates.  There has been someone who has had to make-do without their copier, someone who thought other people never got calls from the teacher, and someone who has experienced poor sales.

All complaints aren’t bad!

The occasional rant is different.  Key word here is occasional. In fact, a good rant can resonate with a very wide audience.  As long as you put the right spin on it, add some humor, and don’t get malicious, the rant can be your friend.

Just remember. You are building an audience with your blog.  It’s like building a close group of friends. They will enjoy your writing if it rings true and if “your story” sounds a little bit like theirs!

Have fun out there in blogland!


 Why Your Story Is Your Biggest Asset

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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