WARNING: This post will be somewhat of a rant.
It seems everybody is hocking the fastest, quickest way to get your social media marketing done. When did “easy and swift” become associated with marketing?
The latest ploy I saw was an ad that said they could teach you how to get it all done in 7 minutes a day. Yep. 7 minutes. Wham-bam-thank-you-ma’am.
Let’s get real.
There’s no doubt that you can load up plenty of tweets, status updates and such through third party apps like HootSuite or SocialOomph. I use them myself to monitor at a glance all my social networks. Also for content distribution.
But, here’s what’s happening . . .
The third party apps are also scheduling tools. So yes, it’s possible to schedule a whole month’s worth of updates. You CAN blast those out to the masses while you do something else. But, guess what? People are on to you. They recognize when it’s coming from a third party app and guess what? Many don’t want to play.
Here’s the shocker.
The best marketing has always been relational.
Feel free to read that again.
Social media is simply the new platform.
You just can’t fake it. Think of it like this: Would you pay attention to a constant recording of a conversation? Probably not. And if that conversation was one-sided? Definitely not.
Can we step back?
I understand all the new kids on the block thinking quick and easy means better, but it just doesn’t. Marketing is marketing. There needs to be a goal, a strategy, implementation, and measurement of results. Just because you can chat it up on Twitter or know how to load up a third party app, doesn’t make you a marketing expert.
That actually takes time, patience, and building a relationship with your audience.
I don’t know about you, but I can’t do that in 7 minutes a day. Or 14.
Here’s another tidbit.
Most people are basically smart. At least to the point of realizing when they are being talked at by someone who isn’t present or talked to and with by someone who is.
Real world experience . . .
Blasting my audience didn’t build my business. Being accessible and keeping the conversation going has. Having a marketing strategy that includes responding to tweets, answering blog comments, being available to my Facebook group, returning phone calls, etc. has been the key. Book deals, speaking gigs, coaching clients, and JV partners have been the result of putting the time and energy into my social media marketing.
I call it simply showing up.
Don’t take my word for it.
This weekend, I read Randy Gage’s newest book, Risky is the New Safe. He is one of the leading thought leaders on the planet when it comes to success and prosperity. And, yes, I think this particular book should be required reading for all entrepreneurs. That’s another blog post
Among the interesting things he admitted was the fact that he spent about 2 hours per day on social media. 2 hours. Randy Gage.
Let that sink in . . .
Decide what you want.
Do you want to play big? Then you have to show up. In person means in person. The people telling you they can teach you how to “do” social media marketing in 7 minutes a day, aren’t the Randy Gage‘s of the world. We can all take a lesson.