Social Networking: What’s HOT and What’s NOT

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PinExt Social Networking: Whats HOT and Whats NOT

Everybody’s jumping on the social networking bandwagon and it’s thriving like crazy!  However, I’m still seeing some people trying to make sense of it all but not quite succeeding.

Let’s take a look at what’s HOT and what’s NOT!

  • HOT: Being patient, and understanding your social media plan takes time.
  • NOT: Thinking social media networking is a quick and easy fix.  It’s not!
  • HOT: Blogging.  Blogs are hot, hot, HOT!  Use your blog as your “hub” or the congregating place for your audience.  Don’t forget, the comments section of your blog is really the happenin’ place!  It’s where the “social” part starts.
  • NOT: Trying to use your Facebook  page as your “hub.”  This is becoming more common and it’s really risky! With the FB changes happening daily, who wants to depend on an outside force for their main platform?  Bring your audience to your playground! (hint: that would be your own site!)
  • HOT: Making regular updates across all social media platforms.  Reach out daily. AND, engage.  You know what that means, interact  with others on the platforms!
  • NOT: Thinking social media marketing is somehow passive.  If you are automating to the hilt, I have to ask, “How is that working for ya?”  It doesn’t.  Period.
  • HOT: Promoting and referring others.  It’s all about the giving!
  • NOT: Forgetting that it’s always about them and not you.  If you are always talking about you, pretty soon you won’t have anyone to talk to!
  • HOT: Building relationships.  The hotness in my book!
  • NOT: It’s really not a numbers game or a popularity contest.  A bazillion Twitter followers or Facebook fans means nothing if they aren’t engaging with you and converting into customers.

Social networking can be fast and furious and a lot of fun.  I just want you to keep it HOT too!

Peace,

-Martha

 Social Networking: Whats HOT and Whats NOT

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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{ 86 comments… read them below or add one }

Chery Schmidt April 16, 2013 at 9:00 pm

Hi Martha I was over visiting Mavis’s blog and noticed your title and was curious so here I am. I loved how you said your bog is your hub not facebook… I just had t the conversation Great Blog & Post..
Chery :)
Chery Schmidt recently posted..Don’t Be Afraid To Ask Someone For Feedback

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Stacy June 5, 2012 at 9:52 am

Awesome tips, Martha! I especially like your point about not letting your facebook page become your hub. We really do need to make sure that our hub is our blog because that’s the one thing that we own (if we have our own domain) and control over!
Stacy recently posted..5 Social Media Marketing Sins That You Shouldn’t Commit

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Martha May 24, 2012 at 10:44 am

Yes, people start looking at the wrong numbers. Some are apparently confused and think a follower means a paying customer! LOL
Martha recently posted..Five Powerful Ways To Grow Your Online Biz

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Alex Aguilar May 23, 2012 at 11:48 pm

Thanks for injecting some common sense into the whole social media hoopla. I especially liked your point about it not being a numbers game or popularity contest. I’ve seen too many (otherwise sensible) site owners fall victim to the “Get a Million Followers and Become an Overnight Sensation” mindset.

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Matilda Butler May 22, 2012 at 8:13 pm

Hi Martha:
Great post and timely since Google now relies on social media/social networking for a major component of its ranking system. While content will always be essential, everyone with blogs needs to be engaged with social networking as well.

I especially appreciate your point to keep your eye on the ball — your own website — and not get so excited about the game that you hit one out of the park with tons of Twitter followers or FB fans who go home afterwards and never get to your own site.

Thanks for your great advice.
Matilda Butler recently posted..Memoir Writing Prompt: The Power of Story

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Roberta Budvietas, May 22, 2012 at 7:34 pm

One thing for sure – Social Media changes and you need to stay on top of it. One thing I have found is just use one or two well rather than across all kinds and doing nothing well

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Martha May 24, 2012 at 10:42 am

I agree. There IS such a thing as too much social media Roberta!
Martha recently posted..Online Credibility: Do You Have It?

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Sally Brown May 19, 2012 at 3:46 pm

Hi,
Nice article! I like the format as you give the reader a quick reference of what is important and what is not! I will attempt to follow your ‘hot’ social marketing tips. Sally
Sally Brown recently posted..Finding Your Normal

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Dwayne Kilbourne May 19, 2012 at 7:39 am

Great stuff, Martha! I agree that too many people are putting all of their eggs in one basket (ie FB) and only driving people to communicate and engage on that network instead of bringing the conversations back to your own organization’s site! One final thing… you forgot to mention one more hot item… foursquare :-) What can I say? I’m biased!
Dwayne Kilbourne recently posted..Just Stick To The Facts

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Martha May 20, 2012 at 6:46 pm

Oh gosh, how could I forget about foursquare Dwayne?? LOL I need you to guest post about it. It’s your area of expertise for sure!
Martha recently posted..The Truth About Live Events

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Karola May 18, 2012 at 8:15 am

Such a great list! I recognized a lot of your “NOT”-items, which always make me upset while surfing or reading posts. I think that all of the bloggers have to read your list, maybe it must be printed out and put on the table to keep it in look.
Karola recently posted..Das Olympienviertel in München

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Martha May 18, 2012 at 9:29 am

Well, I have to say I like that idea! Having people looking at my list every day! If you read enough blogs and participate in social media long enough, you’ll see so many NOTS that you just HAVE to blog about it! LOL
Martha recently posted..Twitter, American Idol, and YOU!

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Robert Tyson May 18, 2012 at 5:59 am

Great points in general and on Facebook in particular Martha.

Too many people are ‘building somebody else’s house when they should be building their own’, as Copyblogger put it so succinctly.

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Martha May 18, 2012 at 9:27 am

Yes, big mistake in my book!
Martha recently posted..The Truth About Live Events

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Karla Campos (@GigLogo) May 18, 2012 at 12:48 am

Everything you say in this post is totally hot! Blogs and social media are way at the top of the hotness scale and should be updated and contain fresh content.
Karla Campos (@GigLogo) recently posted..I Made the News Twice, Media Manipulation and Why I Won’t Believe the News Anymore

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Martha May 18, 2012 at 9:26 am

Agree Karla! Keeping it “fresh” isn’t always easy but essential!
Martha recently posted..Spring Cleaning Your Way To Online Success

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Chloe May 18, 2012 at 12:04 am

Relationship is the best tip in this post. For me, the quality of the intereaction with your readers is more important than the number of the people who like or followed your site.
Chloe recently posted..signs that he wants to breakup with me

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Martha May 18, 2012 at 9:25 am

Yes, quality over quantity rules every time!
Martha recently posted..Online Credibility: Do You Have It?

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Digger Cartwright May 17, 2012 at 4:19 pm

I do not know you. I arrived here via Kickin’ It With Klout but first impressions are usually on target.

I am super impressed by the string of comments on this blog and I have to believe you are a very influential lady, Ms Giffen.

You are smoking!

With friendly regards, Digger

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Martha May 18, 2012 at 9:24 am

Well, thanks for your observation Digger! And, -please. Call me Martha. Ms Giffen is my mother-in-law!
Martha recently posted..What Is A Blogging Voice and Why Do You Need One?

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Paul Morin May 17, 2012 at 2:59 pm

My wife is hot alright! ;)
(see above comment)

I like the last NOT you mentioned:
“It’s really not a numbers game or a popularity contest. A bazillion Twitter followers or Facebook fans means nothing if they aren’t engaging with you and converting into customers.”

How true, Martha.
Looking at your comment thread, you yourself are an engager.
Well done!
Paul Morin recently posted..The Importance Of Precision And Practice: The Formula One Pitstop Example

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Martha May 18, 2012 at 9:23 am

LOL Nice of you to follow your wife around Paul!!
I do like people, I think that’s why engaging is just natural for me. I’m blessed that so many readers feel compelled to say something back! Thanks for being one of them :)
Martha recently posted..Are You Getting Swallowed Up In Facebook Groups?

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Dorien Morin May 17, 2012 at 2:55 pm

I think I am HOT :)

Love it! What a great post. Easy to read, easy to understand yet so very, very useful!

Dorien
Dorien Morin recently posted..Taking Control: Convert Your Facebook Community Page Back!

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Martha May 18, 2012 at 9:21 am

Yes, HOT you are Dorien!
Martha recently posted..Five Powerful Ways To Grow Your Online Biz

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