Do you shy away from social media because you think it’s too personal?
Does the “chit-chat” of social media seem silly? Unnecessary?
Yes, you do need to draw the line about what you are willing to share. However, I have found that the more personal my blog is and my Twitter and Facebook updates are, the better the response.
For example, today I had an unscheduled visit to my family physician because I had an infection near one of my fingernails. (stay with me here!) Anyway, I updated my Facebook status while waiting on the doctor to come in and look at it.
The Comments Kept Coming!
Several people commented and some commented to each other. One person even made a reference to my blog. I didn’t know she was aware of it. Or possibly reading it. That was good information in itself.
My point is, you don’t have to just talk about your product or your business. In reality, that gets somewhat boring after a while.
People relate to people!
You’ve heard it before but it bears repeating. Be yourself. Let your uniqueness shine through. That’s what makes people engage with you. Follow you. Listen to what you are saying. Possibly buy your products.
Now, I know many of you would never publicize the fact that you had an infected finger. That’s alright. Talk about what’s going on in your life that you feel comfortable sharing.
You will get the conversation going. And we all know, that’s where it starts. The beginning of knowing, liking, and trusting. The big three elements your future customers are looking for!
p.s. And, if you haven’t already done so, connect with me on Facebook: Facebook.com/MarthaGiffen