Which ones matter?
That’s the big question. I think we would all agree that the numbers related to our bottom line definitely matter.
Our blog readers matter if we are wanting to grow an audience and educate with our content. Those numbers are also important if we are offering a way into our sales funnel on our site and want to increase our prospect list.
But Social Media?
This is a tougher call simply because numbers are circulating all over the different sites. For example, Facebook has it’s fans, likes, and “people talking”, while Twitter has its followers, followings, and lists.
What does it all mean?
Quite simply. Nothing. Or everything. Take your pick!
It really depends on what you are doing with the numbers.
If you are just wanting to build your list of Twitter followers so you have bragging rights or appear semi-famous, go ahead.
If you want to have a bazillion likes on your Facebook page so you will appear somewhat important, go head.
Pay attention to where you are focusing your time.
If you are really interested in using the social media numbers to build profits, you will spend your time working on engagement instead of working on building numbers simply to impress. If that’s what being online has become for you, constant clicks to like and follow, then it’s time to take a look around.
Where are your profits?
You see, the real social media numbers that matter are the ones that represent people engaging with you. People who want your services and products. People that you can serve.
But what about a big network?
Yes, I’m all about building huge networks. That pool is full of folks who will help you get ahead, whether they ever buy a product from you or not. I also think your network will grow organically if you constantly put out good content AND engage with the people who matter most – your customers.
It’s OK to build your numbers, in fact, I encourage it.
What’s not OK is to get sidetracked by focusing on the wrong ones.
You know which ones really matter!