The mere mention of the word “lurker” in the same sentence with social media is a little creepy but I’m going to go there anyway.
You know who you are.
Do you stand in the corner of a forum and never contribute? Do you read the Twitter stream, click helpful links but never tweet anything out yourself? Do you look at Facebook pictures and content for hours, but never say one single word publicly?
If so, you might be a lurker!
The Urban Dictionary defines lurker as: “spying on people, while you remain invisible.”
I don’t like the word “spying,” but the “invisible” part is what I’m talking about and what I would like to see change. Just because you have a Twitter, Facebook, or LinkedIn account, doesn’t mean you are using social media. It simply means you signed up.
Your name is on the roster!
Having your name on the list doesn’t amount to a hill of beans in the world of social networking. You’ve got to get out there and communicate with others. Engage! After all, you want to be on the list of social media contributors, not on the lurkers list!
Now, I know it’s not easy for some to step out there and be noticed but hey, if you are a marketer, you have to step out! You have to join the conversation at some point and become a social media user, not just a social media watcher.
You won’t get a ticket. . . .
And, nobody’s going to give you a warning either! Relax. There’s no social media police running around! Just be yourself. Start with a simple tweet or Facebook comment and go from there! Believe me, say something to yours truly, and I’ll be more than happy to help you join in!
For the non-lurkers:
Let’s try and help our fellow social media wanna-be’s out! Try and engage the silent ones by asking them to contribute to the conversation. Maybe draw them in with a personal experience that they can relate to. How about running a poll or doing a contest? These are ways that might be a little less intimidating to someone watching on the sidelines.
There’s a reason lurkers haven’t decided to play. Let’s all try to bring them into the game. After all, there’s more of them than there are of us!