As you are maneuvering around the web promoting your online business through social media, there’s one thing I know for sure. You can’t fake it.
Every single e-mail response, Twitter tweet, Facebook update, or blog post is a depiction of you and your biz. Social media is the avenue you use to represent yourself. The image you present is the one your prospects will go home with.
Keep it interesting!
We’ve all seen the continual tweets and Facebook updates that are dry and boring. They continually say, “Here’s my stuff, please buy.” And they do it over and over again. Nothing behind the façade. Nothing that grabs your attention and provokes you to click on and see who they are and what they are selling. That is NOT social media. That is nothing more than constant commercials.
The bottom line is be yourself. In watching and interacting with you through social media, people are getting to know you as well as your business.
Keeping it real:
- Do not create some hyped up persona of yourself that you think your customers want. Don’t prejudge what your customer is looking for. Be yourself and you will attract the people who resonate with you.
- Make your personal profile on Facebook and Twitter friendly. This is the first place many people will see you so make it concise, clear and authentic.
- Bring a good dose of your personal life into your blog. Many people wince at this suggestion because they see that as not being “professional.” I can tell you, in the world we live in and especially on the web, sharing photos and tidbits from your life actually strengthen the bond with your customers!
- Don’t be afraid of controversy. I’m not suggesting you polarize people but if you are reviewing a product for your readers, do tell the bad as well as the good. It’s alright to talk about the issues that you are passionate about because that’s what will make you genuine in the eyes of your readers. Some people are even making great livings by writing blogs full of rants! For sure, they are not “faking it!”
Keep your goal in mind. The purpose of social media is to establish a personal bond with your customers. If you keep it real and don’t try to fake it, your personality will shine through and your business will be successful!