OK, I’ll admit. I can be quite the snob when it comes to social media engagement.
I mean the very nature of the word engagement says you are present. In the moment.
Can I get a “right on sistah?”
Yes, it’s perfectly OK to use automation. But there’s a time and place. For instance, if you are running a promotion and want to get the most exposure (especially during your sleeping hours), it’s a necessity. And, if you’re recommending content on a regular basis, obviously you’re not going to stick around and see if anyone makes a comment. That would be a silly use of your time.
Are you a quick Hi and Bye?
On the other hand, if you’re asking people about their day (I’m especially talking to the Tweeters here), that’s the beginning of engagement in my book. You know, an interest in my day could spark a delightful conversation.
Are you with me?
When updating your social media status, please, please, please have some sort of plan of action regarding what you’re doing. If you are there to really engage, then for Pete’s sake, BE there!
I know. I’m all about social media manners.
And, I’m all about other people having social media success.
The two go hand in hand.
Be respectful of your followers. Don’t make it a habit to say hi and not follow up. If you do that, I guarantee, you are missing the boat in cultivating relationships that lead to paying customers.
It just makes sense.
p.s. For full disclosure, I DO automate posts, but they are not posts that call for engagement of any kind. Hootsuite is my favorite tool for that