Social Media: Effective or Major Distraction?

by Martha Giffen

Social Media has hit the scene like nothing else before it.  Everybody with any kind of business is trying to use it but is it effective or just a major distraction?

For starters, let’s define what social media is.

It’s a way to get your message out.  However, advertising will do that for you.  Social media is the tool used to begin and keep running conversations going.  With an online business, that means conversations with others in your niche, your prospects, customer, and clients.

Why conversation?

It’s just not a one-way street any more.  It’s all about the two-way, baby!

The days of putting your message out there and “hoping”  for feedback are gone.  With social media, the feedback is instant.  Good or bad.  Right now.  In the moment.

It’s good and bad.

Take those infamous Super Bowl ads.  In years gone by, they’ve always been effective and have produced more than their fair share of water cooler conversations the Monday after.

Add social media to the mix and it’s a whole different landscape.  The conversations were amplified.  They were happening on Twitter and Facebook during airtime.  Forget the fact that you may never be in the market for those products.  The Tweeting and Facebooking of those brand names was powerful.

Brand awareness was instant.

OK, and that means what for the small biz owner, people like you and me?

It simply means, if you pay attention, and follow some of their lead, you can do it too!

The playing field has leveled.  Sorta.

You probably still can’t afford to have your ad play during the Super Bowl.  But, you DO have the means to engage with people on the social media sites.  You do have the opportunity to go for it!

Start small.

Build your network.  Be sure you are engaging with the people who already know, like, and trust you.  Expand on that.  Continue to grow your network and get the ones who already love you to tell others.  In social media, that means getting people to use the re-tweet on Twitter, the share button on Facebook, the share button on LinkedIn, etc.

Get the picture?

It’s nothing more than getting the word out.  Asking your satisfied customers and core networkers to spread the love.  Make sense now?

You may not be the topic of conversation the Monday after Super Bowl, but you could be the hot topic of conversation in your niche as you continue to spread your online visibility through the social  networks!

Don’t underestimate.

Social media is here to stay.  You can either embrace it (while it’s still free) and push yourself to engage and connect with others and build your online presence or you can pretend it doesn’t matter and watch your biz stay stagnant.

It’s up to you!



p.s.  Be sure we’re connected:  Martha’s social network.

 Social Media:  Effective or Major Distraction?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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