The new buzz words: Relationship Marketing
Everybody’s talking about it but what does it mean?
Here’s my take on it: It simply means you sorta/kinda/really get to know your customers and others who might be interested in your products. They not only put a name with a face, but they feel a connection!
There is one constant in business that never changes:
People like to do business with people they know, like, and trust. Period.
This has been true since the beginning of time and it’s not about to change now! There’s only one good way for people to get to know you (especially with your online biz). They have to see you often.
Of course, you hope they are visiting your site often but that is really passive behavior on your part. You have to be pro-active! You have to put yourself in the forefront of their minds.
You have to know how to keep your brand “out there”!
Use E-mails. Be sure and e-mail your customers and potential customers on a regular basis. In our business, that means use the autoresponders and “talk” to your list. Let them get to “know” you in a very friendly way through e-mail. Of course, be sure and let them know about special offers on your products and new content on your blog, but, you also want to give useful information in the form of tips or links to other useful sites. Be helpful!
Newsletters. This is a proven method that works! If you fill that newsletter full of great info, people will begin to know and like you. If your newsletter is beneficial to your target audience, you will be known in no time!
Social Networking. You knew I’d go here. It has been the catalyst that has driven my own business forward and I am a firm believer in it! Be visible! “Talk” to your customers on Twitter, “friend” them on Facebook, and connect with them on LinkedIn. The more places you connect, the better!
Be accessible. Make sure that people know you are easy to get in touch with. Now, I’m not suggesting you let any one dominate your time but you should try to answer your e-mails, respond to comments on your blog, retweet a good Twitter message, contribute to a FB thread, and recommend somone’s services on LinkedIn.
Are you starting to “get” what relational marketing is?
OK, get out there and shake some hands! Virtually, that is