How To Choose The Right Blogging Platform for Your Online Biz

by Martha Giffen

Still trying to decide whether to go with a free blogging platform such as Blogger.com or WordPress.com?

They are both good BUT if you are really serious about your business, that isn’t the way to go.

Think of it this way:  You want to own your internet real estate.  Using Blogger or WordPress.com is like building your home on land you don’t own.

Owning your domain just makes sense!

Remember, perception is everything.  As soon as someone sees “blogspot” in your url, they immediately recognize that you are not willing to invest in your biz.  You are under someone elses control.

What does that mean?

It simply means that if the free blogging platform wants to take your site down, it can.  No questions asked. The end.  Who needs that?  Who wants that?  Not only does it create confusion and aggravation, but everything you have ever blogged might be lost forever!

Need another reason?

The free platforms have come a long way with template offerings.  However, your blog represents you. You are a brand and you need to think like one.  Your blog needs to “look and feel” like you.  It is the face of your business and you just can’t get that customized look with a  cookie-cutter template.

I know.  Many of you are saying you don’t want or have the money to spend.  It’s approximately $10 give or take to register your domain name and it’s about $10 per month give or take to have a company like Hostgator do your hosting. I’ll state the obvious.  If you are unwilling to invest that minimal amount in your business, maybe the whole biz thing is not for you!

Did that sound harsh?

I didn’t mean for it to but there IS a point where you have to determine where to invest your money in your biz. Do it here and you don’t risk being seen as amateur.

“Why” are you blogging?

Think about “why” you are blogging in the first place.  If it’s just to let your family and friends know what’s happening in your life, then go the free platform route, but if it’s to drive traffic to your site so you can sell your products and services, having your own domain  is the way to go!

If you are still insistent on “testing” whether or not you want to be blogging and absolutely nothing I say will make you forgo the free route, then at least use WordPress.com so when you decide your blog is an integral part of your marketing strategy, you can convert it fairly easily over to WordPress.org.

Now go out there and be the expert that you are!

Peace,

-Martha

 How To Choose The Right Blogging Platform for Your Online Biz

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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