Realities Of Having An Online Business

by Martha Giffen

One of the biggest mistakes that people make in deciding to have an online business is thinking that having a website is all you need.

We are all too familiar with the story.  People think “If I can just get a fantastic website,” my biz will take off.

Sorry Charlie, not gonna happen!  A great website is desirable but the trick is getting people to find you, read you, and keep coming back.

Your website is just the beginning!

In reality, you must have a solid marketing plan.  A strategy. And you have to be consistent. Yes, adhere to it daily!

For instance, a typical day will include  many of the following:  writing your blog, e-mailing your list, promoting your site or products on social media sites, looking for new products to promote or creating your own, writing articles, educating yourself on new technology, reading other blogs and leaving comments, and analyzing data.

The people who are unsuccessful aren’t doing those things.  It takes consistency and discipline.


It’s not get-rich-quick with hardly any work involved?

The reality is, it’s not.  It’s like anything else.  Yes, the rewards are hefty when you are successful but you don’t get there overnight and you don’t get there by thinking about it.  It takes action and plenty of it!


I sincerely hope not!  Having an online biz is fun!  You meet awesome folks along the way and learn more than you ever thought possible BUT it doesn’t happen with the snap of your fingers.

There is order to this madness.

If you are new at this, take the time to plan your strategy.  If you have been doing it awhile and your results aren’t stellar, take a look at your overall plan.  Chances are, you have a good one but maybe just aren’t following through on the action part!  However, if you are working like a horse and still don’t see results, take another look at your fundamentals.

Having a successful biz is a time commitment.

Be willing to put in the time, effort, dedication in an organized manner and you will be at the top of the game before you know it!

Now, go out there and be successful!



p.s.  I have to admit, in my case, it never feels like “work.”  I absolutely love every aspect of having an online biz and I hope you will too!

 Realities Of Having An Online Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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