The Power of Two (or More) for Your Online Biz

by Martha Giffen

How many of you are still trying to create and sustain your online business alone?

Stop right now because it’s just not possible!

Now, I’m not saying halt what you are doing and run out and find a business partner.  Not at all.  What I am advocating is the theory that “two heads are better than one.”

If you are in a mastermind group. . . . . .good for you!

If you have partnered with someone else to get a product out there. . . . . good for you!

If you have ever brainstormed with someone else and a new or improved idea surfaced. . . . . .good for you!

The power of two!

I’m giving this advice because I’ve seen it happen.  Over and over again.

Here’s the usual scenario:  You are out there trying to get a handle on all the elements of your online business.  Alone.  Your results are not stellar. It’s taking too long to get the business running.  Or your ideas haven’t produced a marketable product.  Or maybe you’re spending waaaay too much time on menial tasks and haven’t seen any monetary results yet!

Any of this sound familiar?

If so, you have just come to the right blog!  I’m here to tell you there is a better way!

Have you ever thought about looking or alliances?  Partners who can help you get going in certain areas?  They are not hard to find!

Where to look. . . . .

First, take a look at your competitor.  That’s right!  There maybe a product you could co-create that benefits both. Begin your search with people in your niche.  If you look, you will see this model is popular and gets  great results.   Ever see a real estate sign in a yard that had two agent’s names on it?  Ever notice duets being sung on the radio by two people who have great solo careers?

Second, visit the forums in your niche. There is someone in there who has a strength where you are experiencing a weakness.  Trading your expertise for another person’s abilities and combining the two is a win/win situation.

Third, look for people in the offline world.  This could be done at seminars, industry trade shows, or local meet-ups.

Fourth, don’t forget social media.  Twitter, Facebook, and LinkedIn are full of people just like you!  Get out there and ask!

Great examples:

If you are a follower of Pat O’Bryan and  Dr. Joe Vitale, you already know that they both have booming businesses.  Separately.  However, they also combine, on many occasions, to produce wonderful audios together.  They could each do audios alone but the combination is what propels their businesses further, faster.

Do you see where I’m going here?

Figure out where you are faltering in your biz.  Then, go out and find someone to help.  By joining forces!

You know what it is you need.   A JV partner, an idea guy, a tech person, or someone to be a sounding board.

Whoever you need is out there!

Start looking.  Take your biz to the next level.

Ask someone for help and form an alliance.

It works.  I promise icon smile The Power of Two (or More) for Your Online Biz



 The Power of Two (or More) for Your Online Biz

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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