How to Make Pinterest Marketing Work for Your Business

by Martha Giffen

bigstock vector illustration of push pi 25866182 300x300 How to Make Pinterest Marketing Work for Your BusinessMaking Pinterest marketing work for your business is not that difficult.

Oh, I know.  Pinterest can be a little hard to “get” in the beginning.

I mean, at first glance, it doesn’t really seem to operate like a social  site.

It seems part magazine/part vision boardish and definitely very much geared toward the female audience. (Which of course is a good thing if women are your target market!)

In case you are still wondering about why Pinterest for business is a good idea, how about the single fact  that it now has over 25 million members?  Yes, always go where the people are icon smile How to Make Pinterest Marketing Work for Your Business

Make Pinterest marketing work for YOUR business!

Here’s a few simple ideas you can use:

  • Make it easy to find your content. Use your keywords freely when setting up and adding to your Pinterest acount.   In your username, the “about” section, in titles of your boards, descriptions of your boards and in pin descriptions. People will look for those in the Pinterest search.  Be sure yours show up.
  • Make it easy to share your content.  Add Pinterest share buttons (Pinit) to your site.
  • Make your pins searchable.  Be sure and add a “category” for each new pin created.  That ensures your content is searchable.  Can we say “heck yeah” for any time any of our content is searchable?
  • Be a team player and grow your network.  Pay attention to who is re-pinning you.  Make sure you connect with them and share and comment on their pins.
  • No need to sell, sell, sell.  When will marketers learn this doesn’t work?  Yes, you can have items for sell, but having relevant and interesting content as your backdrop will ensure more folks find the value in your products.  Why not let the pinners make their way to your content first?  Remember know, like, and trust?  It usually starts with your authentic and helpful content.
  • Be giving.  Create a guest gallery and encourage others to pin.  For an example of how that works, go to Martha’s Guest Board.

Ok, you’ve made your way into the Pinterest marketing world.  It’s one of the easier sites to become a time sucker, so stay focused while you’re there.

Pin a couple of items every day, share a couple of other pins and make a few comments.  That isn’t an all-day task.

Pinterest marketing  for your business  is a good thing.  Embrace it.  And, -have fun out there!

Peace,

-Martha

 

 How to Make Pinterest Marketing Work for Your Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

Follow Me:
twitter How to Make Pinterest Marketing Work for Your Businessfacebook How to Make Pinterest Marketing Work for Your Businesslinkedin How to Make Pinterest Marketing Work for Your Businesspinterest How to Make Pinterest Marketing Work for Your Businessgoogleplus How to Make Pinterest Marketing Work for Your Business

{ 6 comments… read them below or add one }

Leave a Comment

CommentLuv badge

Previous post:

Next post: