Oh, I know. Pinterest can be a little hard to “get” in the beginning.
I mean, at first glance, it doesn’t really seem to operate like a social site.
It seems part magazine/part vision boardish and definitely very much geared toward the female audience. (Which of course is a good thing if women are your target market!)
In case you are still wondering about why Pinterest for business is a good idea, how about the single fact that it now has over 25 million members? Yes, always go where the people are
Make Pinterest marketing work for YOUR business!
Here’s a few simple ideas you can use:
- Make it easy to find your content. Use your keywords freely when setting up and adding to your Pinterest acount. In your username, the “about” section, in titles of your boards, descriptions of your boards and in pin descriptions. People will look for those in the Pinterest search. Be sure yours show up.
- Make it easy to share your content. Add Pinterest share buttons (Pinit) to your site.
- And tell folks to follow you. Put the Follow Me on Pinterestbutton on your site.
- Make your pins searchable. Be sure and add a “category” for each new pin created. That ensures your content is searchable. Can we say “heck yeah” for any time any of our content is searchable?
- Be a team player and grow your network. Pay attention to who is re-pinning you. Make sure you connect with them and share and comment on their pins.
- No need to sell, sell, sell. When will marketers learn this doesn’t work? Yes, you can have items for sell, but having relevant and interesting content as your backdrop will ensure more folks find the value in your products. Why not let the pinners make their way to your content first? Remember know, like, and trust? It usually starts with your authentic and helpful content.
- Be giving. Create a guest gallery and encourage others to pin. For an example of how that works, go to Martha’s Guest Board.
Ok, you’ve made your way into the Pinterest marketing world. It’s one of the easier sites to become a time sucker, so stay focused while you’re there.
Pin a couple of items every day, share a couple of other pins and make a few comments. That isn’t an all-day task.
Pinterest marketing for your business is a good thing. Embrace it. And, -have fun out there!