One of the fastest growing social networking sites on the web is Pinterest. And if you’ve decided it has no benefit for your business, think again. It’s a great addition to your social media marketing strategy.
What IS Pinterest?
I’ll admit. When I first discovered the site, it seemed like nothing more than a bunch of beautiful images grouped together on “boards” to share with friends. Although I did enjoy browsing and gazing through the colorful pictures, I didn’t understand how any of this could really benefit my business. It was fun, but it was also a real time guzzler!
A closer look!
The way Pinterest works is pretty simple. Browse, pin, and repin photos, sayings, and any other relevant image that you think is interesting. That part is entertaining. But, look again. All those pins LEAD somewhere. To ecommerce stores, websites, blog posts, Amazon, Youtube, you name it!
Can we say marketing heaven?
One reason Pinterest needs a good look from business owners is the sheer numbers. Over 3 million unique users per day (and climbing) is pretty impressive. Pinners are active and engaging. They can get your pin moving around in “repin” mode rather quickly.
About those pins . . .
- Have a board for products or services. I know you’re liking this idea! But don’t just pin your own products. It’s tempting I know, but don’t do it. Users want to see that you are a giver, not just a taker!
- Keep it simple. Let folks be able to know at a glance what the pin is about.
- Backlinks. Each photo can include one backlink to your own site. People click once to see the pin page, a second time to see the source site. Yes, driving traffic is cool.
- Videos. Do you have some kick-butt tutorials? Why not create a board so people can find them quickly?
- Guest Gallery. Let your friends and colleagues know there is a board on your page where they are free to pin their stuff. It’s a win/win. (feel free to pin to mine! Martha’s Guest Gallery)
- Events. Got an event coming up? Why not pin the invitation?
- Selling directly. If you want to make it easy for people to know what you’re selling, add a price to your image!
- Add the pin button. Make it simple for people to pin your blog content. Add the Pinterest pin button to your site.
- Who is pinning you? If you want to know the answer, go to Pinterest.com/source/yourname
Remember, you want to promote your business but not alienate your audience. It’s a balancing act. Make your boards interesting and not just about your business and products. Bring out your personality and have a little fun too!
And, last but not least, pay attention to your profile. It’s yet another way to let people know what your biz is all about!
Now, get out there and pin away!
p.s. If we haven’t connected on Pinterest yet, let’s do it! Martha on Pinterest