Pick A Lane and Stay In It!

by Martha Giffen

We’ve all seen them.  Those drivers that are all over the highway, taking up any and all lanes, weaving and cutting in and out, like they have no clue where they are going.

Chances are, they don’t!

Does your online biz look like that?  Are you working on this, that, and the other with distraction after distraction and your focus is anywhere but where it needs to be?

Getting from Point A to Point B. . . .

You have several choices.  You can make a straight line and go the quickest and fastest way.  You can wander around on your own, trying different routes, hoping you eventually end up in the right place.  You can ask different people for directions but with too many paths, that can prove to be a really long journey with twists and turns slowing you down.

A few pitfalls to avoid on the road to online success:

  • Trying to be all things to all people. You know it’s impossible, so don’t even try.  If you pick a broad niche, try and chose a sub-niche to operate in as your playground.  For example, I’m in the make-money-online niche.  However, my expertise is turning a profit through social networking.  Relational marketing.  Online visibility.  All that good stuff.  Believe me, you won’t find me giving too much technical advice!  I know my lane.  I stay in it.
  • Getting directions from too many people. There are as many people out there who want to tell you how to run your business as there are entrepreneurs.  You’ve got to weed through all the noise and decide who you are going to listen to.  That shouldn’t be a long list.  Find someone doing exactly what you want to be doing, who is successful, can furnish proof, and you are on your way.  Follow their guidance and you can’t go wrong.
  • Not being true to yourself. Being authentic is the name of the game.   You have to always do what is right for you. Follow your passion.  Otherwise, you will just be a copy of someone else and that leads to no progress.  Just marking time.

There’s no right or wrong lane for you to operate your biz in, but there is a BEST lane.  Have a clearly defined niche, a mentor you trust, and know who you are.  It’s that simple.

Pick a lane and get out there and drive with a purpose!



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 Pick A Lane and Stay In It!

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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