There will be some that roll their eyes at this title. After all, used car salesmen get a bum rap and I shouldn’t add to their misery. But I had to share my experience!
Here’s the story . . . .
I had to venture onto a used car lot this weekend. It’s never my favorite place to go. In fact, it’s my least favorite. Why? Because I had a bad experience once and after that, I just didn’t do it again. Plus, I don’t have to. Since I don’t know the difference between a transmission and a carburetor, my husband gets the honors.
Anyway, on our search for what we needed, we ended up in a little mom and pop operation and were waited on by “pop.” You know, there is nothing better than meeting the owner of a little small business establishment.
He came out of the gate with gusto!
First off, he could tell you every single car on the lot, where it came from, how many miles it had on it, how many miles per gallon it got, and how long it had been on his lot. I mean, he could tell you the story of each car! He talked about each one like it was his own and each one was special.
The longer we were there, the more I liked him. The more he talked, the more I wanted to do business with him.
I know. You think I’m getting roped in.
I guess I am. Why? Because the guy has passion about his cars. He is taking me to the “know, like, and trust” with his every word. I’m am noticing his knowledge, his grasp of what I need, and his real love for what he does. He quickly became an “expert” in my eyes.
Do we do this for our customers? Does our passion show up in what we are promoting? Do we act like we eat, sleep, and breathe our product and our business? Are we overflowing with excitement about sharing our knowledge? Do we sincerely enjoy helping others?
The flip side . . . . .
One of the reasons he stood out to me was because he stood in sharp contrast to my last car salesman. The one who came out with a cigarette in his hand, fumbling a piece of paper with the car listings on it, and never looked me in the eye. The one who didn’t seem like he wanted to be there, much less sell me a car.
Which biz are you?
You only get once chance to make a first impression. When people come to your site, is it welcoming? Can they tell you LOVE operating in that niche? Is there something there for them? Do you start the “know, like, and trust” immediately?
Think about it.
During my conversation with “pop,” he told me he had always loved cars. He especially liked classic cars and showed me one he was working on and also shared with me the story of his very first car. He was interesting because of the excitement he had for his business.
He was turning his passion into profits!
Let your passion shine through your online business. Let people know you want to do business with them. Let them see you are the expert that can help them.
Go on! Bring out that used car passion! It’s what we’re all wanting!