bigstock We recommend shiny speech bubb 42004267 300x231 Social Media Dos and Donts for the Busy EntrepreneurSocial media marketing and everything associated with it can be quite overwhelming for busy entrepreneurs.

Sometimes, just knowing a few ins and outs can make a huge difference in your results.

 

Here’s some quick Do’s and Don’ts that work!

  • Do understand that a good social media plan takes time.  Be patient. And consistent.
  • Don’t think for a minute that social media is a “quick fix.”  It’s not.  Never was.  It’s a communication tool.  Period.
  • Do build a blogging platform. Seriously.  Bloggers are more likely to be successful with social media simply because they have interesting topics (from their own blogs) to talk about!
  • Don’t get hung up on the wrong numbers.  I’m talking “likes” and “followers.”  Be more interested in the number of connections that really resonate with your message.  Anything else equates to a popularity contest.
  • Do take the time to build relationships.  The old adage is true.  The bigger your network, the bigger your success!
  • Don’t confuse the social sites with your website.  Your website is your online real estate.  Use the social sites to bring folks there.
  • Do update your status regularly and frequently.  It’s hard to interact with someone who doesn’t show up!
  • Don’t think you can be a passive player.  Automation has its place, but engagement can not be automated.
  • Do promote others.  This is the single most important tip on this list.  Recommending other people and resources will come back to you tenfold!
  • Don’t forget.  It’s always about them and not you.  Keep talking about you and only you and let me know how that works out!
  • Do use good manners.  It’s always impolite to interrupt in conversation.  For example, if people are having a nice conversation and a fantastic discussion is erupts on Facebook, don’t interrupt that thread to give a link to your latest and greatest promotion.  It’s really NOT cool. DO however, interject quality and value to the conversation if you can.  Do it with words.  Your promotional links can be used elsewhere.
  • Don’t confuse the sites.  Facebook is not Twitter is not LinkedIn is not Pinterest.  Each site has it’s own flavor and ways of encouraging interactions.  Take the time to learn this and you’ll shine on each one!
  • Do have fun!  Social media is about conversations.  Go out there and join the fun!

Social media is simply a way to connect with your prospects, customers, and clients.  The main thing is to just get started!

Peace,

-Martha

 

 Social Media Dos and Donts for the Busy Entrepreneur

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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bigstock Snow Covered Car Windscreen 2620601 300x199 Business Lessons from the Southern Snowstorm The unexpected happened.  Snow in my state of Alabama.

I found myself in the unlikely predicament of being 20 miles from home.

No big deal.

After all, the forecast only called for flurries.  We love flurries and for the white stuff to cover our lawns for a day or two.

But, it wasn’t just flurries and it wasn’t just snow. It was a layer of ice. On the roads. And they became horribly unsafe within a matter of a few minutes.

Really.  It was that quick.

I won’t bore you with all the details, but suffice it to say I was 20 minutes from home and it took FOUR HOURS for me to finally reach the warmth and safety of my home.  And that was after being stranded a couple of those hours with others at a gas station, including a woman still in her pj’s, a school bus driver, and a slew of highschool kids happy to be there! I eventually abandoned my car, attempted to walk, and was finally  picked up by a nice man with a four wheel drive, who let me out on the highway in front of my home.

Everything stopped. 

At least for a day or two.

Now, I have had time to think about my little escapade and of course, I see many similarities with that experience and how I run my business.  Not kidding.

Stay with me here . . .

First,  when the unexpected happens, you always have a choice.  Your predicament may be beyond your control, but your demeanor is not.  At one point along the way, with cars all along my path in ditches and involved in fender-benders, I completely stopped.  A gentleman came from one of the houses on the road to help others and I told him I was scared.  That honesty prompted him to reassure me that if I would be patient, keep calm, and focused on my destination, I would probably be OK.

Sound familiar?

Have a goal. Stay focused.  Work your plan.  Keep moving forward. Believe in yourself.  Take persistent action.

Your results will follow.

Now, I could also add: Don’t panic, be prepared, it’s ok to use plan B, and team work works.

But you get the picture.

Fear threatened to paralyze me in the beginning.

Isn’t that always the way?  Every time you are faced with a new hurdle in your business, the fear will be there.  If you let the fear stop you, you go nowhere.

Think about it.

This is really no magic formula, but simply a results-oriented model that has already been proven to work.  It works for me, not just in my business but in my life.  It will work for you too.

If you are having any difficulties along your own business path and need help getting your model in place to create the freedom that you deserve, let’s talk!  Don’t wait for the next snowstorm icon smile Business Lessons from the Southern Snowstorm

Peace,

-Martha

 

 

 Business Lessons from the Southern Snowstorm

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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online reputation 300x290 How To Make More Money In 2014Everybody wants to make more money, right?  Not just for the sake of making it, but the for freedom that comes with it.  Problem is, most people just want to talk about making more money and in the end, they  never do.

Here’s my own ideas on how to create that freedom you want for 2014:

  • Set your financial goals.  I know.  Some of you turned off right there.  It sounds too simple and for that reason you never do it.  Yet, if you don’t know your goal, you will never achieve it.  Simply saying “I want to make more money” doesn’t cut it.  That’s like saying “I want to get skinny.”  Doesn’t work.  Saying “I want to make $100,000 in 2014″ has a much better chance!
  • Write it down.  OK, just saying it, won’t make it happen either!  There is something powerful about the written word.  Write down that goal.  Put it where you can see it. Every. Day.
  • Chunk it down.  Like this.  If you want to make $100,000 a year, then you need to know that means $8333  per month.  That calculates to approximately $277 per day.  Once you know your numbers “per day” you can formulate your daily plan.  It won’t be a pipe dream, but something to achieve daily.
  • Plan.  What do you need to do every day to make that daily number happen?  What tasks do you need to implement to achieve that goal? Maybe incorporating webinars, telesummits, speaking gigs, affiliate marketing, or other things into your mix?  Maybe you need to tweak your marketing plan?  It will be well worth your time and energy.
  • Implement.  All the plans in the world don’t add up to a whole heck of alot if not implemented.  Get out there and DO THE WORK!

And last, but not least . . . .

  • Keep a record!  There is something about writing down your daily sales that helps produce MORE sales!  Seeing your own progress will spur you on.  Trust me.  It works!

Now, go forth and be prosperous!

-Martha

 

 

 

 How To Make More Money In 2014

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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