PinExt Business Lessons from the Southern Snowstorm

bigstock Snow Covered Car Windscreen 2620601 300x199 Business Lessons from the Southern Snowstorm The unexpected happened.  Snow in my state of Alabama.

I found myself in the unlikely predicament of being 20 miles from home.

No big deal.

After all, the forecast only called for flurries.  We love flurries and for the white stuff to cover our lawns for a day or two.

But, it wasn’t just flurries and it wasn’t just snow. It was a layer of ice. On the roads. And they became horribly unsafe within a matter of a few minutes.

Really.  It was that quick.

I won’t bore you with all the details, but suffice it to say I was 20 minutes from home and it took FOUR HOURS for me to finally reach the warmth and safety of my home.  And that was after being stranded a couple of those hours with others at a gas station, including a woman still in her pj’s, a school bus driver, and a slew of highschool kids happy to be there! I eventually abandoned my car, attempted to walk, and was finally  picked up by a nice man with a four wheel drive, who let me out on the highway in front of my home.

Everything stopped. 

At least for a day or two.

Now, I have had time to think about my little escapade and of course, I see many similarities with that experience and how I run my business.  Not kidding.

Stay with me here . . .

First,  when the unexpected happens, you always have a choice.  Your predicament may be beyond your control, but your demeanor is not.  At one point along the way, with cars all along my path in ditches and involved in fender-benders, I completely stopped.  A gentleman came from one of the houses on the road to help others and I told him I was scared.  That honesty prompted him to reassure me that if I would be patient, keep calm, and focused on my destination, I would probably be OK.

Sound familiar?

Have a goal. Stay focused.  Work your plan.  Keep moving forward. Believe in yourself.  Take persistent action.

Your results will follow.

Now, I could also add: Don’t panic, be prepared, it’s ok to use plan B, and team work works.

But you get the picture.

Fear threatened to paralyze me in the beginning.

Isn’t that always the way?  Every time you are faced with a new hurdle in your business, the fear will be there.  If you let the fear stop you, you go nowhere.

Think about it.

This is really no magic formula, but simply a results-oriented model that has already been proven to work.  It works for me, not just in my business but in my life.  It will work for you too.

If you are having any difficulties along your own business path and need help getting your model in place to create the freedom that you deserve, let’s talk!  Don’t wait for the next snowstorm icon smile Business Lessons from the Southern Snowstorm

Peace,

-Martha

 

 

 Business Lessons from the Southern Snowstorm

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt How To Make More Money In 2014

online reputation 300x290 How To Make More Money In 2014Everybody wants to make more money, right?  Not just for the sake of making it, but the for freedom that comes with it.  Problem is, most people just want to talk about making more money and in the end, they  never do.

Here’s my own ideas on how to create that freedom you want for 2014:

  • Set your financial goals.  I know.  Some of you turned off right there.  It sounds too simple and for that reason you never do it.  Yet, if you don’t know your goal, you will never achieve it.  Simply saying “I want to make more money” doesn’t cut it.  That’s like saying “I want to get skinny.”  Doesn’t work.  Saying “I want to make $100,000 in 2014″ has a much better chance!
  • Write it down.  OK, just saying it, won’t make it happen either!  There is something powerful about the written word.  Write down that goal.  Put it where you can see it. Every. Day.
  • Chunk it down.  Like this.  If you want to make $100,000 a year, then you need to know that means $8333  per month.  That calculates to approximately $277 per day.  Once you know your numbers “per day” you can formulate your daily plan.  It won’t be a pipe dream, but something to achieve daily.
  • Plan.  What do you need to do every day to make that daily number happen?  What tasks do you need to implement to achieve that goal? Maybe incorporating webinars, telesummits, speaking gigs, affiliate marketing, or other things into your mix?  Maybe you need to tweak your marketing plan?  It will be well worth your time and energy.
  • Implement.  All the plans in the world don’t add up to a whole heck of alot if not implemented.  Get out there and DO THE WORK!

And last, but not least . . . .

  • Keep a record!  There is something about writing down your daily sales that helps produce MORE sales!  Seeing your own progress will spur you on.  Trust me.  It works!

Now, go forth and be prosperous!

-Martha

 

 

 

 How To Make More Money In 2014

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt Online Reputation and the Future of Your Business

bigstock Wrinkled Sheet Of Paper With I 39559612 300x200 Online Reputation and the Future of Your BusinessOnline reputation.

How much thought have you put into yours?  Or, are you thinking, what the heck is that?

Simply put, they are the current buzzwords  circulating around the web that you probably should take quite seriously.  Or at least, understand what all the hoopla is about!

Remember how your parents talked to you, growing up, about your reputation?  How it would last a lifetime, needed to be paid attention to, and could easily be torn down in an instant?

That pretty much sums it up!

But what does that have to do with my business, you ask?  Or being online?

The same thing.  Your online reputation is about your credibility.  Or lack of.  And, -how fast it can all spread. Or change.

Here’s a few pointers:

  • Promotions – If you promote a product, be darn sure it’s one you’ve actually used!  If it doesn’t deliver and you’ve recommended it, well. . . egg on your face will be only one of your problems!
  • Permanent is permanent.  The internet is permanent.  THINK  before you publish!  Not just in your social media postings and blog posts, but in responding to comments too.  This is a no-brainer in my book, but there are many who have lived to regret online postings done in haste, anger, or in a flip way.  In other words, watch yourself.
  • Be truthful.  Again, this one begs to go without saying, but let’s face it.  There are some manipulators out there who will say anything and everything to get you to follow them.  And buy from them.  However, NOTHING will ruin your good  name and the reputation of your company than not being honest.  Draw the line in the sand.  Decide on the front end to tell the truth.  It always wins out.
  • Tone is important.  Who knew?  The written word carries energy and you’ve seen it.  How many have looked at a Facebook update and thought, “wow, that person is having a rotten day?”  Or worse, “those posts are always so negative, I’m unfollowing immediately!”  Sarcastic, mean, and arrogant don’t play well.  Nor do whiney, needy, or complaining.

Here’s the thing . . .

YOU are in charge. You decide what to put “out there” on the web.  You choose what your reputation will be.  Others simply carry the word, good or bad, to their own playground.

It’s not rocket science.

Your online reputation will grow right along with your web presence.

If you are a constant stream of “look at me” or “buy my stuff,” change it now.  Before it’s too late.

You know the drill.  It’s always about them!  Spread informative, interesting, and helpful content and conversation and they will spread the word about YOU!

Where does it lead?

To more clients, bigger opportunities, increased credibility, and a stellar and profitable business.

Go out there and get your online reputation going!

-Martha

 

 Online Reputation and the Future of Your Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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