PinExt Three Proven Ways To Improve Your Business

bigstock Best Practice on Dark Digital 57101078 300x225 Three Proven Ways To Improve Your BusinessWe are all looking for ways to improve our business, right?

Being our own boss comes with lots of freedom and many times, (especially for the work-at-homes) the day ends with lots of busy-ness accomplished but no real financial results to show for it.

Believe me, I know that even a pile of dirty laundry can look enticing when procrastination shows up during a big project.  Or Facebook chatter can seem more interesting than focusing on your latest money-maker.  I get that.

So . . . . If you are NOT a member of that elite group of business owners that can stay motivated no matter what and  achieve their goals so quickly they are setting more as we speak, this post is for you!

How to become an over-achiever and get stuff done!

These are the three distinct techniques I use and have proven over and over to work for me.  Disclaimer: My results are just that.  My results.  Yours may vary and be BIGGER than mine!

  • Hire a coach.  I did this from day one, even before I had a website.  The investment has always paid off.  In fact, I have changed coaches three times, as my business has grown and evolved!  How to find the right one for you?  Find someone who is actually doing what you want to do, is successful at it, and offers coaching.  Be sure they resonate with you and just DO IT!  
  • Join a mastermind group.  This little gem is my secret weapon.  We meet virtually (Google hangouts) once a week to state intentions, share resources and motivate each other.  If you aren’t sure how to find one, start your own.  Simply find three to four like-minded biz owners who are truly interested in building their businesses, agree on the time to meet, and get going!
  • Have an accountability partner.  This is different from the mastermind group in that it’s one-on-one with only one person.  Every week, we share briefly our weekly goals, (especially financial) and hold each other accountable to getting it accomplished.  It’s amazing how having to answer to someone else will light a fire under your tush!

SIDENOTE:  Neither the mastermind nor the accountability call is chit-chatty.  They are strictly for goals and accountability.  If either turns into a non-productive time sucker, move on.

Now, you know what works for my business.  Go out there and make something happen in yours!

-Martha

p.s.  If you want to discuss any of these techniques with me further, simply shoot me an email:  martha@marthagiffen.com

 

 

 Three Proven Ways To Improve Your Business

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt 7 Powerful Twitter Secrets Learned From Ellen DeGeneres

 

bigstock LOS ANGELES JAN Ellen De 197613141 200x300 7 Powerful Twitter Secrets Learned From Ellen DeGeneres Ellen DeGeneres

Unless you’ve been hiding under a rock, you’ve heard about Ellen DeGeneres’ Twitter fiasco at the Academy Awards.

I have to admit, I was enjoying every minute of her social media escapade and tweeting right along.  Actually, my tweeting began a little earlier with my friend Steven Dimmick, of The Daily Dimmick, who was on the red carpet, reporting all the glamour in his role of social media correspondent.  For certain, one of the coolest jobs created by social media, but THAT’s for another blog post!

Let’s talk about the lessons learned and secrets unveiled by the Oscar host, Ellen DeGeneres.

I counted at least seven . . .

  • For starters, she asked for what she wanted. She wanted people to Re-tweet what she was sending out on Twitter.  Yes, if you will only ask for what you want and not be shy, you just might get rewarded.  That next promotion?  ASK your followers to Re-tweet!
  • She then included an image.  Images Rule.  It’s just that simple.  People love to click on images and SHARE them.  Take note.
  • She told everyone why.  In this case, she just wanted to be the most re-tweeted Twitterer (say that fast 3 times!) in history.  It’s a simple secret.  Think about what your why is, or your goal for the Re-tweet.  Are you wanting to promote your new webinar?  How about putting a why behind it? Your tweet might looking something like, “My goal is to empower female entrepreneurs with this webinar, please RT!”  The why can make a difference.
  • The use of hashtags.  Hashtags are used to group a community or people talking about the same topic together.  She made it easy for people to find the tweet.  Be consistent with your hashtags and your tribe will find you too!
  • A strong network is essential.  She has built up her Twitter following for a long time and it paid off.  Her network gave her the Re-tweet when she needed it.  Lesson:  Keep building your network.  It is golden.
  • Be “in the moment.” That’s the beauty of Twitter in a nutshell.  People are there NOW and ready to connet.  Don’t wait for tomorrow for today’s news.  Ellen cleverly tweeted while people were using Twitter at that moment.
  • Engage. I think anyone watching what happened, will admit Ellen DeGeneres was ENGAGING.  She was making everyone feel like they were part of her inner circle, made it fun, and people were willing to participate.

Twitter still ROCKS in my world for connecting with people, getting to know them, and ultimately creating a tribe.  Ellen DeGeneres used it to the hilt and we should all take notes!

Peace,

-Martha

p.s.  You don’t have to “crash” Twitter to make a big splash there!

 

 

 

 

 

 

 

 7 Powerful Twitter Secrets Learned From Ellen DeGeneres

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

Follow Me:
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PinExt Social Media Dos and Donts for the Busy Entrepreneur

bigstock We recommend shiny speech bubb 42004267 300x231 Social Media Dos and Donts for the Busy EntrepreneurSocial media marketing and everything associated with it can be quite overwhelming for busy entrepreneurs.

Sometimes, just knowing a few ins and outs can make a huge difference in your results.

 

Here’s some quick Do’s and Don’ts that work!

  • Do understand that a good social media plan takes time.  Be patient. And consistent.
  • Don’t think for a minute that social media is a “quick fix.”  It’s not.  Never was.  It’s a communication tool.  Period.
  • Do build a blogging platform. Seriously.  Bloggers are more likely to be successful with social media simply because they have interesting topics (from their own blogs) to talk about!
  • Don’t get hung up on the wrong numbers.  I’m talking “likes” and “followers.”  Be more interested in the number of connections that really resonate with your message.  Anything else equates to a popularity contest.
  • Do take the time to build relationships.  The old adage is true.  The bigger your network, the bigger your success!
  • Don’t confuse the social sites with your website.  Your website is your online real estate.  Use the social sites to bring folks there.
  • Do update your status regularly and frequently.  It’s hard to interact with someone who doesn’t show up!
  • Don’t think you can be a passive player.  Automation has its place, but engagement can not be automated.
  • Do promote others.  This is the single most important tip on this list.  Recommending other people and resources will come back to you tenfold!
  • Don’t forget.  It’s always about them and not you.  Keep talking about you and only you and let me know how that works out!
  • Do use good manners.  It’s always impolite to interrupt in conversation.  For example, if people are having a nice conversation and a fantastic discussion is erupts on Facebook, don’t interrupt that thread to give a link to your latest and greatest promotion.  It’s really NOT cool. DO however, interject quality and value to the conversation if you can.  Do it with words.  Your promotional links can be used elsewhere.
  • Don’t confuse the sites.  Facebook is not Twitter is not LinkedIn is not Pinterest.  Each site has it’s own flavor and ways of encouraging interactions.  Take the time to learn this and you’ll shine on each one!
  • Do have fun!  Social media is about conversations.  Go out there and join the fun!

Social media is simply a way to connect with your prospects, customers, and clients.  The main thing is to just get started!

Peace,

-Martha

 

 Social Media Dos and Donts for the Busy Entrepreneur

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

Follow Me:
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