PinExt 7 Powerful Twitter Secrets Learned From Ellen DeGeneres

 

bigstock LOS ANGELES JAN Ellen De 197613141 200x300 7 Powerful Twitter Secrets Learned From Ellen DeGeneres Ellen DeGeneres

Unless you’ve been hiding under a rock, you’ve heard about Ellen DeGeneres’ Twitter fiasco at the Academy Awards.

I have to admit, I was enjoying every minute of her social media escapade and tweeting right along.  Actually, my tweeting began a little earlier with my friend Steven Dimmick, of The Daily Dimmick, who was on the red carpet, reporting all the glamour in his role of social media correspondent.  For certain, one of the coolest jobs created by social media, but THAT’s for another blog post!

Let’s talk about the lessons learned and secrets unveiled by the Oscar host, Ellen DeGeneres.

I counted at least seven . . .

  • For starters, she asked for what she wanted. She wanted people to Re-tweet what she was sending out on Twitter.  Yes, if you will only ask for what you want and not be shy, you just might get rewarded.  That next promotion?  ASK your followers to Re-tweet!
  • She then included an image.  Images Rule.  It’s just that simple.  People love to click on images and SHARE them.  Take note.
  • She told everyone why.  In this case, she just wanted to be the most re-tweeted Twitterer (say that fast 3 times!) in history.  It’s a simple secret.  Think about what your why is, or your goal for the Re-tweet.  Are you wanting to promote your new webinar?  How about putting a why behind it? Your tweet might looking something like, “My goal is to empower female entrepreneurs with this webinar, please RT!”  The why can make a difference.
  • The use of hashtags.  Hashtags are used to group a community or people talking about the same topic together.  She made it easy for people to find the tweet.  Be consistent with your hashtags and your tribe will find you too!
  • A strong network is essential.  She has built up her Twitter following for a long time and it paid off.  Her network gave her the Re-tweet when she needed it.  Lesson:  Keep building your network.  It is golden.
  • Be “in the moment.” That’s the beauty of Twitter in a nutshell.  People are there NOW and ready to connet.  Don’t wait for tomorrow for today’s news.  Ellen cleverly tweeted while people were using Twitter at that moment.
  • Engage. I think anyone watching what happened, will admit Ellen DeGeneres was ENGAGING.  She was making everyone feel like they were part of her inner circle, made it fun, and people were willing to participate.

Twitter still ROCKS in my world for connecting with people, getting to know them, and ultimately creating a tribe.  Ellen DeGeneres used it to the hilt and we should all take notes!

Peace,

-Martha

p.s.  You don’t have to “crash” Twitter to make a big splash there!

 

 

 

 

 

 

 

 7 Powerful Twitter Secrets Learned From Ellen DeGeneres

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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PinExt Social Media Dos and Donts for the Busy Entrepreneur

bigstock We recommend shiny speech bubb 42004267 300x231 Social Media Dos and Donts for the Busy EntrepreneurSocial media marketing and everything associated with it can be quite overwhelming for busy entrepreneurs.

Sometimes, just knowing a few ins and outs can make a huge difference in your results.

 

Here’s some quick Do’s and Don’ts that work!

  • Do understand that a good social media plan takes time.  Be patient. And consistent.
  • Don’t think for a minute that social media is a “quick fix.”  It’s not.  Never was.  It’s a communication tool.  Period.
  • Do build a blogging platform. Seriously.  Bloggers are more likely to be successful with social media simply because they have interesting topics (from their own blogs) to talk about!
  • Don’t get hung up on the wrong numbers.  I’m talking “likes” and “followers.”  Be more interested in the number of connections that really resonate with your message.  Anything else equates to a popularity contest.
  • Do take the time to build relationships.  The old adage is true.  The bigger your network, the bigger your success!
  • Don’t confuse the social sites with your website.  Your website is your online real estate.  Use the social sites to bring folks there.
  • Do update your status regularly and frequently.  It’s hard to interact with someone who doesn’t show up!
  • Don’t think you can be a passive player.  Automation has its place, but engagement can not be automated.
  • Do promote others.  This is the single most important tip on this list.  Recommending other people and resources will come back to you tenfold!
  • Don’t forget.  It’s always about them and not you.  Keep talking about you and only you and let me know how that works out!
  • Do use good manners.  It’s always impolite to interrupt in conversation.  For example, if people are having a nice conversation and a fantastic discussion is erupts on Facebook, don’t interrupt that thread to give a link to your latest and greatest promotion.  It’s really NOT cool. DO however, interject quality and value to the conversation if you can.  Do it with words.  Your promotional links can be used elsewhere.
  • Don’t confuse the sites.  Facebook is not Twitter is not LinkedIn is not Pinterest.  Each site has it’s own flavor and ways of encouraging interactions.  Take the time to learn this and you’ll shine on each one!
  • Do have fun!  Social media is about conversations.  Go out there and join the fun!

Social media is simply a way to connect with your prospects, customers, and clients.  The main thing is to just get started!

Peace,

-Martha

 

 Social Media Dos and Donts for the Busy Entrepreneur

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

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PinExt Business Lessons from the Southern Snowstorm

bigstock Snow Covered Car Windscreen 2620601 300x199 Business Lessons from the Southern Snowstorm The unexpected happened.  Snow in my state of Alabama.

I found myself in the unlikely predicament of being 20 miles from home.

No big deal.

After all, the forecast only called for flurries.  We love flurries and for the white stuff to cover our lawns for a day or two.

But, it wasn’t just flurries and it wasn’t just snow. It was a layer of ice. On the roads. And they became horribly unsafe within a matter of a few minutes.

Really.  It was that quick.

I won’t bore you with all the details, but suffice it to say I was 20 minutes from home and it took FOUR HOURS for me to finally reach the warmth and safety of my home.  And that was after being stranded a couple of those hours with others at a gas station, including a woman still in her pj’s, a school bus driver, and a slew of highschool kids happy to be there! I eventually abandoned my car, attempted to walk, and was finally  picked up by a nice man with a four wheel drive, who let me out on the highway in front of my home.

Everything stopped. 

At least for a day or two.

Now, I have had time to think about my little escapade and of course, I see many similarities with that experience and how I run my business.  Not kidding.

Stay with me here . . .

First,  when the unexpected happens, you always have a choice.  Your predicament may be beyond your control, but your demeanor is not.  At one point along the way, with cars all along my path in ditches and involved in fender-benders, I completely stopped.  A gentleman came from one of the houses on the road to help others and I told him I was scared.  That honesty prompted him to reassure me that if I would be patient, keep calm, and focused on my destination, I would probably be OK.

Sound familiar?

Have a goal. Stay focused.  Work your plan.  Keep moving forward. Believe in yourself.  Take persistent action.

Your results will follow.

Now, I could also add: Don’t panic, be prepared, it’s ok to use plan B, and team work works.

But you get the picture.

Fear threatened to paralyze me in the beginning.

Isn’t that always the way?  Every time you are faced with a new hurdle in your business, the fear will be there.  If you let the fear stop you, you go nowhere.

Think about it.

This is really no magic formula, but simply a results-oriented model that has already been proven to work.  It works for me, not just in my business but in my life.  It will work for you too.

If you are having any difficulties along your own business path and need help getting your model in place to create the freedom that you deserve, let’s talk!  Don’t wait for the next snowstorm icon smile Business Lessons from the Southern Snowstorm

Peace,

-Martha

 

 

 Business Lessons from the Southern Snowstorm

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

More Posts - Website

Follow Me:
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