Outsourcing – Who, What, When?

by Martha Giffen

Are you doing it all?  Are you trying to?

In a conversation yesterday with a new online biz owner, she revealed that while growing up, her family worked hard at what they did and believed in doing all the work themselves.  She then said I was the first person she had met that told her there could be another way.

She told me of hearing for the first time that in running her business, she should think of herself as the “head” of the business. Running the show.  With all the little tasks that she didn’t like to do turned over to someone who did.


If you have the attitude that you have to “do it all,” it could be hurting your chances of having a profitable business.  There is no one on the planet who could do all the tasks involved in running an online business and live to tell about it.

During the start-up stages of your biz, you might have to do more hands-on, but after that, you NEED to be outsourcing.

For one thing, there will be plenty of tasks you just plain don’t like.  Others are too time consuming.  And still a few that aren’t cost effective.  Figure out what part you LIKE and do that.  Outsource the rest.

My guess is,  you will like being the head honcho of your own business instead of being bogged down with overbearing tasks!

The internet has created a virtual marketplace to locate helpers. The best part?  It’s not like hiring a full-time employee that you have to offer benefits to.  You can find people who will contract out for small jobs, get them done quickly, and have reasonable fees.

Help is not as hard to find as you might think.  Also, not as expensive.  I’m making the assumption that you did start your business with capital, or have some on hand.  This is one place you use it!

One such place that I have used is  Elance.  There is also RentaCoder.  Both of these offer a marketplace of people and services that you might be looking for.

You can also search the web and find virtual assistants everywhere.  Many of these are people who have come out of corporate America, are freelancing, and get the job done efficiently and quickly.

And, don’t forget Twitter and Facebook.  A quick cry for assistance could turn up many resources! (I found a WordPress expert and a graphic designer using social media!)

In the end, it’s your decision.  But, think about this.  Couldn’t you get to the profits better and quicker by having help?  Your business is to run your business!  Find good people, let them help, and see if it doesn’t make a difference to your bottom line!



 Outsourcing   Who, What, When?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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