Online Visibility — Are You a Secret Agent?

by Martha Giffen

Online visibility.

It means exactly what you think.

You are visible all over the net.  Your picture or product or something that says you is in more places than you can count and people bump into you everywhere.

It’s the one detail you have to pay attention to if you are trying to sell products online.  You must be seen.

You have to have a strong presence!

Why is this important?  Well, try buying something from someone you can’t find.  It’s pretty much impossible!

Does anyone remember the days that Realtors were called real estate agents? (stay with me here.)  Well, the really successful agents wore their name tags pretty much everywhere they went with the exception of church and some were even a threat to “forget” and have it on there too!

They wore that name tag so that if anyone was even slightly thinking about real estate, they would know that agent was approachable.  The name tag or their “sign” pretty much made them visible at all times.

Those were the successful agents!

The others?  The ones who never wore their name tag and never got out in crowds and certainly never would go up to a stranger and strike up a conversation?

They have a name too.

Secret agents.

You see, secret agents are just that.  Secret.

They don’t do anything to be noticed, do even less to be easily recognized and guess where their biz is?

What business?  That’s right.  They have no business.  Or, if you wanted to say it in a little more crude way, their biz is in the toilet!

Let’s hear it for online visibility!

To have a successful online biz, you have to put that name tag on, use the social networks, your blog, the forums, articles, your products, whatever avenue you can find and become a visible marketer!

Secret agents have their place.  In “Get Smart” movies and the CIA.

Not online.

You need to be as visible as a body can be!  Think about it this way:  The more people that “bump” into you online, the more chance you have to sell your products.




 Online Visibility    Are You a Secret Agent?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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