Would somebody please tell me what that really means?
Does it mean you have the most “likes” or fans on Facebook? The most followers on Twitter? Or maybe it means you’re in more Google+ circles than most? Or have an infinite number of Pinterest boards and pins??
I have to ask. . . . .
What are we DOING?
Oh, I totally “get” using social media platforms. I teach entrepreneurs to do that. I’ve written a best-selling book on the subject. But, when it comes to influence and measuring it, I’m completely confused!
Influence vs. Popularity
In my simplified way of thinking, influence isn’t popularity and can’t be measured the same. My own influence is seen in people coming to hear me speak, attending my live events, purchasing my products, collaborating with me, or some such activity.
My popularity, on the other hand, might be seen in my social media connections.
Does that have meaning?
I addressed the meaning of meaningless numbers in an earlier post (Social Media Numbers: Which Ones Matter) Today, the focus is on measurement. There are sites out there measuring our online influence based on. . . . what? Looks to me like popularity.
The big three:
- Klout – Gives out a score from 1 to 100 that is (in their words) “a representation of your overall social media influence.” You can also be recognized for your influence in topics by receiving K+ from others. (Yes, I participate) And, you can sometimes receive perks from large companies based on your Klout score. (again, I have participated)
- PeerIndex – Very similar to Klout, where you are rated according to how socially active you are across the web. Also, has perk offerings.
- Kred – Two numbers are assigned on this site. Influence and outreach level. There is an interesting twist. You are able to see your influence “story” with “meaningful” moments scattered about. It’s actually a nice snapshot of what you are doing online. Accurate? Who knows?
Growing an online presence is important but let’s get real about influence. Presence doesn’t equal influence. Presence can be measured in social media followings. Influence can’t.