So You Want To Be An Online Marketer, Right?


PinExt So You Want To Be An Online Marketer, Right?

Most people who read my blog are looking for information about being an online marketer.  That’s what I do and that’s what I teach.

What they don’t always understand is that in order to “market,” you have to have a “product.”

Yes, that means something to sell.

Anyone out there surprised?

Just checking.  Because many get lost at this one spot.  They are blogging, using social media, and generally having a ball online.  But don’t have a business.  Or even the beginning of a business.

I hope that’s not YOU!

For those of you who do understand what it’s all about (and for the newbies who are just now “getting it”), this post is for you!

I am in marketing overdrive.  Can you relate?  I’m having my first-ever book launch tomorrow and I’ve been a marketing fool for the last couple of weeks and a maniac the last 48 hours.

I know.  It’s simple.  I have systems in place.  They work smoothly on their own.  Don’t they?  Well, usually, but this product promotion seems bigger.  More massive.  More. . . . . .(dare I say it?) s.t.r.e.s.s.f.u.l.

And here’s why. . . . .

In order to really have a fantastic over-the-top book launch, I called on my network.  You know, that same network that I write about in my new book, Be Social Be Rich.  And, while I LOVE my network and all the cool people I get to call my “sphere,” I never really like asking them to help me.  On anything.  I just like them to notice what I’m doing and support me. (!)

You have to ask!

OK.  What good is a network if they can’t help you out?  AND, if you have built a network based on relationships and trust, they WANT to help you out.  We are all in this together, right? Sooooooooo, I took some of my own advice and didn’t wait for them to call me, I called them.

And, what a response!

Yes, I have a marketing plan.   It’s quite extensive, actually.  It includes e-mails, social media, articles, interviews, guest blogging, press releases, Squidoo lenses, hashtag parties, and FB events, to name a few.  But, on this product launch, it also includes some awesome people in my network.

You see, other people will help you with your online marketing.  If you only ask.

Tomorrow is the big day!

We will be unveiling the book early in the morning.  I say “we” because my network is in full swing.  When you purchase the book, you will have an opportunity to receive FREE gifts and bonuses from some heavy hitters.  Some awesome big-league marketers and online biz gurus.  I guess I should start the name-dropping here.

But wait. . . . I won’t!

I know.  It seems a little cruel.  But here’s the thing.  I want you to be blown away in the morning when you see all the gifts and bonuses being offered.  And who they’re from.  Yes, I like surprises and you will too!

If you haven’t already done it, go to Be Social Be Rich and leave your e-mail address.  You will be on the list to receive the first e-mail in the morning about the bonuses.  Yes, they are all free with your purchase of my book.  You will LOVE this bag (or should I say truckload!) of goodies.

You can thank me later icon smile So You Want To Be An Online Marketer, Right?



 So You Want To Be An Online Marketer, Right?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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{ 24 comments… read them below or add one }

raverture @ personalized wedding favors May 28, 2011 at 3:50 pm

hi Martha,

Nice insights! How could you really be an online marketer if you do not have the products. SEO process can be learned in no time if you are dedicated and determined with the job. Likewise, you have to learn a lot of things so that you can use it in the proces and you will be successful someday.


steam cabin May 26, 2011 at 8:11 pm

You have explained all online business tips a in your own style. Without a network and particular strategy product promotion is impossible.
steam cabin recently posted..Steam showers steam saunas steam cabins steam shower


Samantha Bangayan May 22, 2011 at 10:35 am

Wow! What an amazing achievement, Martha! It’s so amazing to real stories about the power of a network. The only people I recognized were Martha and Melanie, but your list shows a really powerful set of resources.

Congrats on the success of this book launch!! =)
Samantha Bangayan recently posted..Chinese or French Dreamer or Doer


Marty May 19, 2011 at 3:24 am

Asking for help really is the no brainer isn’t it Martha. Congratulation on your launch. I’m wishing you success and a break from the stress. I say, go take some time out for meditation and reflection. It’s worth remembering that the earth doesn’t pin that fast! ;-)
I have a bit of a landmark myself today. I’m doing my first bit of marketing for my coaching at an organisation this afternoon. I’ve no idea how many will attend. It could be 6 or it could be 100. Who know. Whatever happens, it is going to give me the opportunity to practice my presentation and ask people what they want.
Marty recently posted..The Secret of Creating Powerful Memories


Jen Puckett May 18, 2011 at 10:32 pm

How exciting Martha! I just signed up to get the deets! Can’t wait to read it!
Jen Puckett recently posted..Facebook Party Excellent Marketing


Stella | Super Affiliate Interview May 18, 2011 at 7:31 pm

Hey Martha:

I’m so happy that you’re launching your book tomorrow.

From your post, I trust you’ve got it nailed down and I wish you a truckload of sales on opening.

Please feel free to ask, if you ever need me to assist you in anyway. It’ll be my pleasure:)


Sheila Atwood May 18, 2011 at 6:04 pm

Drum roll please! This is exciting!

I will post your interview tomorrow!
Sheila Atwood recently posted..How To Use WordPress For eCommerce Affiliate Stores


Martha May 18, 2011 at 8:37 pm

Thanks Sheila! BTW, I LOVE the new pic! You look mahvalous :)


Barb Roehler May 18, 2011 at 5:50 pm

Congratulations Martha! SOOO happy for you & I can’t wait to read your book :)


Martha May 18, 2011 at 8:36 pm

Thanks Barb! I think you’ve watched it unfold from the beginning!


Moira Wight May 18, 2011 at 5:12 pm

Thanks for the interesting blog post, and for visiting my blog today!
As a new online entrepreneur in the making – I appreciate all the advice I can get. Wishing you success with your book launch! Wow – I love the picture with Joe Vitale – he started me off on this whole online business adventure as I wanted “to have be do” in my life. Thanks for sharing !
Moira Wight recently posted..Want to Start a Blog First Things First You’ll Want a Great Web Domain Name!


Martha May 18, 2011 at 8:35 pm

Moira, that’s so exciting! You WILL have be do if you continue to follow Joe. He’s one dynamic leader :) If I can help you in any way, please let me know!


Janette Fuller May 18, 2011 at 3:10 pm

Your book will be a hit and many people will learn from it.
Your readers will learn that the riches you earn don’t stop with money…the relationships that you develop are priceless.
Janette Fuller recently posted..Chuck E Cheese Gambling


Martha May 18, 2011 at 8:33 pm

Thanks for saying that Janette. I’m rich beyond words :)


Melanie Kissell May 18, 2011 at 2:54 pm

Lookout, Amazon, here comes Martha!

Your interview is sitting pretty on my blog today. :) Happy to promote your awesomeness and share your book with my readers. After all, what are friends for, right?!

Wonderful post and insight into “networking” and how to be successful as on online marketer.

Kudos on your launch!
Melanie Kissell recently posted..Be Social Be Rich


Martha May 18, 2011 at 8:32 pm

Thank you Melanie! Your support of my launch has been phenomenal. You are awesome :)


Tammy Matthews May 18, 2011 at 1:54 pm

How fun for you! I’m so excited for you. Can’t wait to hear that the server crashed because you had so many people wanting in! I know, sounds kind of negative, but I assure you it’s not!!

I myself have had a hard time asking for help. It’s coming to the point I’d better be asking my network or get off the pot!!

Thanks for a great post,
Tammy Matthews recently posted..I Am Human!


Martha May 18, 2011 at 8:31 pm

Oh Tammy, I like the way you think. Crashing servers and all :)


Roberta Budvietas May 18, 2011 at 1:32 pm

You are doing so well. Your tribe is growing nicely.


Martha May 18, 2011 at 8:31 pm

awww Roberta! OUR tribe is growing nicely :)


Deb Augur May 18, 2011 at 1:08 pm

Hi Martha,

That’s exciting news. Tomorrow is the launch! Yeah!

If there’s anything I can do to help, just let me know my friend. I’m here for you 110%. Here’s to a great launch!
Deb Augur recently posted..How do you eat an elephant


Martha May 18, 2011 at 8:30 pm

Glad you said that. I sent you an e-mail! LOL


Lynn Brown May 18, 2011 at 11:07 am

All great tips and advice here Martha. To think you actually have to have a product to sell! That is key in business and not only having a product, but to be profitable with your product and business. So I appreciate you sharing your thoughts on this topic.

I just know your book will be a success. Wishing you #1 status and applauding you for taking all your hard work and seeing it through – it will pay off. Congrats!
Lynn Brown recently posted..5 Simple Ways Women Speakers Can Increase Their Impact in the Spotlight


Martha May 18, 2011 at 8:29 pm

Thanks Lynn! I am happy to have a super network and glad that you’re a part of it :)


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