Does the web seem crowded? Do you remember when it seemed like you were the only biz of your kind in operation? Does it seem like every Tom, Dick, and Suzy now offer the same products and services you do?
If you’re feeling somewhat discouraged, it’s time to pull in the reigns, re-focus and get back on your path.
Remember, there’s no competition!
If you’re not careful, you can easily get side-tracked by what every other business on the internet is doing or not doing. Especially those in your niche. It can happen to the best of us! But we all need to remember what brought us here in the first place. We have something to offer and we want people to know about it!
In the beginning, there was something that made you want to start your business. Either you had a spectacular product idea, an outstanding service, or maybe you just always wanted the freedom that comes from being your own boss.
I am connected with hundreds of people in my niche and I can tell you, sometimes I get bogged down by it all. I can lose my focus when I start seeing others move at a faster pace or a more productive or profitable pace. Why? I tell myself it’s human nature, but the fact is, I’m not being compared to anyone. That little misconception is all in my head!
The main point to remember is you will attract your customers because of what you are offering that resonates with them. It doesn’t matter if you have a coaching program, an info product, or a hot-off-the-press new book. Pick out the one thing that makes you stand out and put your energy there.
The fact is, you and your business are not like any other so put those blinders on, forget about the competition and focus on your uniqueness. In the end, that’s what makes you authentic in the first place and that’s what will resonate with others.
Your biz IS unique.
Don’t ever forget that!