Marketing vs. Selling

by Martha Giffen

Do you know the difference between marketing and selling?  It can be the key to your online business.

In a nutshell, selling is all about transactions and marketing is about relationship building.

What you need to know:

Marketing requires building relationships.  It evolves over time.  It is the multiple ways in which you tell people about your product.  Marketing involves different types of contact.

In the business world, marketing is called “touching” your prospective customers.  In other words, marketing is how your prospective buyers get to know you.  There are many ways to do this  including emails, blogging, article writing, newsletters, social media, etc.

Think of marketing as getting your brand out there.

Here’s another plus to marketing.  Sometimes, your product might not be a good “fit’ for one person, however, that person ends up referring a friend to you that does need what you are selling.  Pretty cool, right?

Selling is a different bird.

Sales is nothing more than the actual transaction.  Period.

Think of it this way:  All of the people you are marketing to are prospects.  Meaning, they might be interested in your products or services. Once they buy something, they become your customers or clients.

See the difference?

Marketing is everything you put into motion to let the world know you have a product in the marketplace.  It’s made up of a thought-out plan of various actions you take to build a relationship with possible buyers.  It’s all the different ways you “talk” to your prospects so they can learn to know, like, and trust you.  It takes time, energy, and patience.

Selling is what occurs if you have done your marketing right.  By the time your prospect is ready to buy, it’s a no-brainer.  They are buying from you, because they want to deal with you.

Now, you know what to do.

Get out there and market so you can make some sales!

Peace,

-Martha

 Marketing vs. Selling

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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