We all know what it feels like. The pushy salesperson who just won’t leave you alone no matter what you say or do. You finally, out of exasperation, leave the store.
Or the site.
Or the e-mail list.
NOTE: (If you are not sure about the difference in marketing and selling, read this post first: Marketing vs. Selling)
Every one of us who have online businesses have to market. Ourselves.
Does that make you uncomfortable?
Most people are uncomfortable with marketing themselves because they don’t want to seem to “pushy.” Wouldn’t you say? I hear that all the time.
How much is too much?
The answer to this, of course, is how much ever it takes! Marketing is fun! It’s your way of promoting yourself and your products in the marketplace and if you do it right, you don’t come across as being pushy at all.
Instead, you become a friendly fixture that people are happy to see, read, and buy from.
Here’s the key:
Use different venues for your message. Don’t hound someone to death by using the same marketing tool over and over. Believe me, you will come across like a (and I mean this in the kindest way) used car salesman. Or worse, desperate!
Marketing is nothing more than putting yourself out there. Over and over and over BUT in different ways! Use article marketing, blogging, social media sites, press releases, interviews, forum participation, etc. for your marketing. Yes, you seem to be everywhere at once. That’s the good part. The other benefit? You don’t come across as pushy.
Because “pushy” is like hammering. You hammer in the same place, in the same repetitive way to get that nail in. Pushy people hammer. They say the same thing over and over in the same place in the same way. Guess what? Your customers aren’t nails. They don’t appreciate being hammered. So the result is a bad experience instead of a more relaxed, “this-person-is-on-my-radar-and-I-think-I’ll-see-what-they’ve-got-to-offer” experience.
See the difference?
Nobody likes a pushy marketer. Now, you know you don’t have to be one!
So, get out there and market to your audience!