How To (Really) Market Your New Product

by Martha Giffen

So you’ve finally finished that first e-book. You are so proud of your work and you just know it’s going to help thousands if not millions of people.  Problem is, you forgot to put a marketing plan in place.

Right now, you’re sitting pretty with a beautiful product nobody’s going to read because they have no clue where to find it.

Sound familiar?

If this has happened to you (and I hope it hasn’t) or you are on the verge of completing your first product, you’ve come to the right place because I’m going to share with you some fabulous tools for getting your prized possession out in front of loads of people.

Some cool tools that work:

  • FacebookBesides the obvious putting it in your status, how about creating a fan page just for your product?  Maybe creating a FB event during the launch? And, if you are in any groups, be sure and make the announcement there and ask others to help promote.
  • Twitter – Be sure and have a catchy headline, leave your link and ask for the RT!
  • LinkedIn – Start a group that is centered around what your product will do.  For example, does your product help people with their finances?  Start a group for the same purpose and invite people to join.  Spread the word about your group.  Also, be sure and answer questions in other groups that center around your product niche.  You will fast become the “expert.”
  • Blogging, Yours and Theirs – Not only should you blog about your new creation, but agree to guest post on other blogs as well.  Also, send a copy of your product to a blog that does product reviews and see if they will feature your product.
  • Articles – Be sure and submit articles related to your product and use the resource box to direct people to your site.  Need to know where to go?  Here’s three of my favorites:  Ezine Articles, Go Articles, and Article Dashboard.
  • YouTube – People are flocking to this site!  How about doing a trailer about your new product?  A helpful tip:  Try and keep it to a minute and a half.  Ninety seconds is the sweet spot for people paying attention over there!
  • Squidoo – Often overlooked as a platform to promote your new products.  For an example of a new one I just created, check out my new Squidoo page.  Three guesses what I’m marketing right now and the first two don’t count!
  • Hub Pages – Another “static” site where you can create an awesome page centered around your incredible product!
  • Interviews – Check out the Blog Talk Radio channels and see if there’s a show that “fits” what your product is about.  Contact the MC and tell them you would appreciate an interview.
  • Press Releases –  A good source to get this little task done is Webwire.
  • E-mails – This one should be obvious, but I’m going to mention it anyway.  If you are the owner of an e-mail list, always, always market to your list.  A great technique is doing a “countdown.”  You know, 10 more days, 1 more day, it’s heeeeeeeer!  Another nice gesture is to give your list a bonus with their purchase.  After all, they are special!
  • Solicit  help from your network – This is one of my favorites.  Just yesterday, I got an e-mail from a new marketer wanting me to help promote her new product.  She had something specific in mind and I was more than happy to do it.  Chances are, your network will be more than excited to help you, if you’ll just ask! Slight warning: If you ask and get a negative answer, don’t take it personally.  The person may have too much on their schedule right now.  Move on to the next one icon smile How To (Really) Market Your New Product
  • Forums – Be sure and visit the forums in your niche and let them know what you’ve got out there.

Ok, I think I’ve given you enough marketing techniques to get you started!

By the way, all these techniques can be used to promote your business, your blog, or even a simple blog post. The main idea is to get a marketing plan in place, work it, and watch the magic begin!



 How To (Really) Market Your New Product

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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