If you’ve ever written a resume, I don’t have to tell you how important “references” are.
LinkedIn’s version of references are recommendations!
The recommendation carries a lot of weight. Think about it. If a person has to sit down, think out and compose a few sentences, time is required.
You also are probably safe in assuming there is an element of sincerity involved also. In short, I think the recommendations are trustworthy!
(WARNING: Do NOT confuse LinkedIn recommendations with endorsements. They aren’t the same! You can read more here: Why LinkedIn Endorsements are Silly)
Yes, there’s the added expectation that the writer knows of what they speak! They have had some kind of hands-on experience with the person they are recommending.
For example, on the back cover of my book, Be Social Be Rich, you will discover recommendations from folks. If you make the assumption that the recommendations come from people who have actually read the book, you would be right.
The same is true on LinkedIn!
The recommendations section is a place we can go to get first hand knowledge from folks who have it!
The importance on your own profile? Credibility.
How do you accumulate? Simply ask!
Every time you work with a client or customer, always ask them if they would mind writing a LinkedIn recommendation. After a while, it will become second nature.
And, while we’re on the subject . . .
Why not get in the habit of paying it forward? If someone has done an outstanding job for you, why not surprise them with a recommendation without being asked?
In our blogging, social media, and business worlds, we work with many people. Coaching, mentors, VA’s, tech experts, copywriters, graphic artists, the list goes on and on. What better way to say “thanks” for a job well-done?
LinkedIn Recommendations are golden!
Think of them as representing your raving fans. They not only know, like, and trust you, but have used your services and are willing to share the good news.
Go on now. . . take those LinkedIn recommendations seriously!