Lessons From Lady Gaga

by Martha Giffen

Love her or hate her, you would have to be on another planet not to know who Lady Gaga is.  She is a walking, talking marketing lesson for us all!

Outrageous?  Yes.  Memorable?  Yes.  Leaves us wondering what’s coming next?  Absolutely yes!

To grab your customer base and catapult yourself to the top takes more than just putting up a web site.  You have to do something to get attention.  For yourself, your brand, and your product.

Lady Gaga not your cup of tea?

You don’t have to be as over-the-top as the current star, but you need to be out there making a splash in your niche and calling attention to yourself. It’s Marketing 101.

The top three attention grabbers:

Lady Gaga puts out a good product, brings attention to herself with her outlandish outfits, and is seemingly everywhere at once.  Isn’t that what we all want for our business?

Every single reader of this blog can put out or promote a good product so number one is a given.  Bringing attention to yourself and your site will take some doing.  But maybe not as much as you think.  With the current video craze and the popularity of  YouTube, you are free to create a stir in your niche.  Get creative. Be different. Add some spice!

Be everywhere at once.

If you are marketing on the net, this one is very do-able.  Use press releases, write articles, offer to be interviewed on Blog Talk Radio, use social media, etc.  The many ways to promote yourself and be in many different places is really easy if you simply look around.

Lady Gaga is a product of good marketing.  You can copy parts of that model and bring yourself and your biz into the limelight.

Or, you can sit around and wait for people to stumble onto your website.

You know what to do.  Dare to be different and push yourself to the top!



 Lessons From Lady Gaga

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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