New Online Marketers: Hang On To Your Bank Account!

by Martha Giffen

This is somewhat of a rant but I can’t help it.

I continue to see people all over the internet claiming to be teachers, coaches, or whatnot of things that they know nothing about.  Oh, they’ve read about it (maybe),  listened to what other people have to say on the topic (sometimes), but have never actually done it themselves.

Whaaat?

This is especially true in the make-money-online niche and the how-to-have-an-online-biz niche.  There are droves of people out there saying they will coach you on how to have an online business when what they really mean is they can coach you on how to have an online presence.

Being seen and having a biz are two different animals.

When you first become an online marketer, there is much to learn.   It’s imperative that you figure out who to learn from or else you are going to find yourself a year (or two) later with a depleted bank account and no biz.

You might have an online presence but nobody is buying anything from you.  It’s the buying of the products that creates a business.

You DO see that, right?

Having a website is fantastic, so is having followers on social media, but people, you have to be selling something in order for the money to roll in.  If your biz coach isn’t teaching you that, then you are on the wrong track!

Now, back to the teaching part.  Some folks are trying to teach while they are learning, or worse, trying to teach what they haven’t learned yet!

Case in point. . . .

A week or so ago, there was a new marketer in an online group that I participate in who was having a technical difficulty with her site.  Within minutes, some kind soul presented themself as an “expert” and told her they could remedy her problem.  For a fee.

The problem was this:  That “expert” didn’t have a clue what they were doing.  They saw someone with a problem with money to spend and they went after it.  Like a vampire.

I’m not sure how this story played out.  I didn’t stick around long enough for the sad ending.  I have a pretty good idea though.  Money spent, lesson learned?

Don’t get in that predicament!

Here’s the remedy:  Before you spend any of your dollars on a coach, a teacher, a techie, or anything else on the web, do your homework.  Find people who have used their services.  See if they have results.  Find out if they are actually doing what it is you want to learn or if they actually have the skill you are wanting to purchase.

It’s a zoo out there.

Be careful!

Peace,

-Martha

 New Online Marketers:  Hang On To Your Bank Account!

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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