Learning Online Marketing While Sitting On A Piano Bench

by Martha Giffen

Do you play an instrument?  Or did you ever try to learn to play?  I can honestly say I learned everything I needed to know about having an online business while learning how to play the piano!

Here’s the scoop. . . .

  • Don’t invest too much until you see if it will work out.  In the beginning (I was in third grade), my parents bought a used upright piano that they placed in my bedroom.  Yes, my bedroom!  They weren’t going to invest in a beautiful instrument if I decided I wasn’t serious.
  • Timers work for persistence and consistence.  Yes, my parents were sticklers were following the perscribed practice time.  They placed a timer on my piano and I didn’t get up til it went off.
  • Take baby steps.  The timer was originally set for 15 minutes, twice a day.  That eventually increased to a couple of hours a day.
  • Success is like a three course meal.  My music teach taught me there were three parts to my practice time.  The salad (theory), the meat (classical), the dessert (pop music). In other words, get the hard part out of the way early.
  • Have a mentor who walks the walk.  Without eccentric Mrs. Meeks, my playing probably wouldn’t have gotten off the ground.  She made it fun and interesting while learning.  AND, she had trained at the conservatory!
  • Getting gigs.  Word of mouth was my friend.  Let others do your marketing!
  • Deliver great content.  This one is pretty self explanatory.
  • Getting paid.  Charge what you are worth.
  • When you know enough, turn around and teach/coach/mentor.  I had my own piano students by the 7th grade.  (under the watchful eye of my own teacher of course!)

I don’t think I left anything out.  Learning to grow is a fun process.  Learning how to do something you really want takes time and effort.

Put the time and effort into your business and you’ll see glowing results!

Play on!

Peace,

-Martha

 Learning Online Marketing While Sitting On A Piano Bench

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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