Anybody ever have a Kool-Aid or lemonade stand when they were younger?
We did. Would spend half the morning setting it up in the front yard, complete with table, chairs, cups, pitcher of Kool-Aid, poster-board sign, and empty cigar box for our profits!
We would get the usual.
The mailman, a couple of older kids on bikes who had a few dimes, and our Mom.
Then we would proceed to drink up our inventory.
Not much money was made, we would get grouchy and argue about who had to clean up and put away our stand.
All that changed one day . . . .
My Daddy told us we could also offer some vegetables from the garden. We put out a few tomatoes, some squash, and several ears of corn.
That’s all it took. A change that made our stand “unique.” We were offering MORE than what was expected of a Kool-Aid stand. And the money rolled
How does this relate to your online biz?
Easy. If you are trying to stand out in the crowd, you must do something different and unique to entice your customers to come to the table. It could be as simple as having a more compelling story. However, more likely it will come from giving MORE than is expected.
You see, any business can be mediocre.
The ones that thrive are the ones that give more. Now, you don’t necessarily have to add another product, like we did in the Kool-Aid stand, but you could add a few bonuses. Maybe a free interview? A dynamite special report? Think about it. Brainstorm.
I’m sure you will come up with clever ideas!
Here’s to creating the ultimate Kool-Aid stand in your niche!