Online Marketing Lessons from MC Hammer

by Martha Giffen

Who else remembers MC Hammer?  He was a phenom back in the ’80’s with his music and unique dance moves.  He wore an usual cut pant style and everybody knew what  “Hammer Time” meant!

Long story short. . . .

MC Hammer became rich and famous, lost the riches and held onto the fame.  Somewhat.  His story is interesting and I couldn’t help but be in awe as I heard him during a short interview on Oprah yesterday.

Of course, she asked about the squandered 30-plus millions of dollars and he told the story from his eyes.  Basically, he had used most of the money to help others while not paying attention to the details.  (OK, I’m sure it’s a little bit more than that but I’m giving you the short version!)

What caught my eye. . . .

His rebound.  Not just any old rebound.  How he learned to be “geeky” and began a love affair with the internet, technology, and social media.  He was passionate about social media with a capital P!  I mean, I’ve not seen some of the social media gurus with the passion he has!

Get this. . .

He speaks at Harvard and Stanford.  Among others.

Whatever about, Oprah asked.  And here it comes:  He speaks to university business students about using social media to start and grow their businesses right into the profit zones.

That’s right.  He is a social media guru.  In the first degree.  He has over 2 million Twitter followers (including me) and he is constantly keeping in touch with the public through social media.  It’s growing his businesses.  Yes, that’s plural.  The man is BUSY!

My favorite part?

The giving back.  He is so passionate about online businesses that he invests in internet start-ups.  He “gets” it.  Not only does he “get” that online business and technology is what’s happening, he reaches out to teach and help others learn the same.  And he puts his money where his mouth is.

There are many lessons from MC Hammer’s life.  Mostly, in the motivational and inspirational way that he crawled back into the realm of big business after going down in flames.  But, also, in his willingness to adapt to our changing world.  It’s technology.  Online businesses.  Don’t ya just love it??



 Online Marketing Lessons from MC Hammer

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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