For starters, people on LinkedIn know why they are there! That one little tidbit is useful. There’s no fluff and meaningless chit-chat taking place. Its primarily for business owners, managers, and executives and they are there to network and connect for the main reason you want to be there. To grow your business!
Think of it as “purposeful” social media.
You know, there’s something to be said for having a reason and a purpose to your social media efforts. After all, there’s only so many hours in a day and if you can cut down on some of the time guzzlers, by all means, DO IT!
LinkedIn to the rescue . . .
If you are at all serious about trying to build a professional network with other executives who can help grow your client base, LinkedIn is mandatory.
Killer reasons to be using LinkedIn:
- Easy to initiate private conversations – Can we say opportunity? Even if you are simply requesting to connect, it’s all done with private messages which lend themselves to starting meaningful conversations.
- Quick evaluations – You can scan someone’s profile and see rather quickly if they “know their stuff” or are blowing smoke. How? Look at the recommendations. They are the best area to gauge what someone’s work is all about and if it’s producing results. People don’t take the time to write a recommendation if it’s not warranted. (Be sure and ask your clients for recommendations too. It’s a fantastic credibility builder!)
- Groups – This is the golden egg of LinkedIn. I can’t say enough about the value. By showing group members your own expertise, (answering questions, sharing content, participating in discussions) it’s likely you just *might* become the go-to person the next time a group member is looking for services in your niche. Want more? Start your own group and grow a community!
- Leverage existing relationships – Need an introduction? Why not ask someone in your current network to help you out? Isn’t it always nice to be introduced by a mutual friend? Gets the networking ball rolling in a friendly manner. Warning note: Don’t ask the same person over and over for introductions. Spread the love
LinkedIn is well worth your time and energy. It’s a different bird from all the other social media sites and that bird is a professional business network.