New Kid on the Block of Empire Avenue

by Martha Giffen

Anybody else playing on Empire Avenue yet?

I resisted Empire Avenue at first and here’s why:  I had heard it called a “game.”  Now, I don’t know about you, but playing computer games is not productive to what I do and just doesn’t interest me.

That said, it was also being tooted as a social media platform.


From what I had heard, it was a place to “buy and sell your friends” for pete’s sake.  I just couldn’t see me saying, “Do you want to buy me?”  Or the lesser evil, “Do you want to sell me?”  It just didn’t make sense!

So of course, I had to give it a whirl!

After all, it was also supposed to be somewhat stock marketish and I have always liked the market even when it didn’t like me back.

So, away I went, signed up, got a ticker (by the way, I was very clever here.  It’s MARTHAGIFFEN), was given a small bankroll of play dough (pretend currency called “eaves”) and proceeded to try and wade my way in.

I found it to be relatively easy as far as the buying part.  I just “bought” people I already knew.  It seemed to be the  equivalent of following on Twitter.  They could follow me back, or “invest” in me or not.  Their choice.

Now, here’s where it got interesting. . . . .

My stock starting going up.  As I was going through the initial sign up, I was connecting all my social networks to Empire Avenue.  As I “unlocked” Twitter, Facebook, my blog, Youtube, etc., I suppose I was seen as somebody who was “social.” (Imagine that!) And the stock rose.

I’m still only 15 days into this but so far, here’s some of my experience:

  • I’ve joined a couple of groups that are unique to my niche and have had short conversations with new contacts.
  • I’ve gotten a few new people to visit my blog because of “endorsements” on Empire Avenue.
  • Through the “Avenue,” I’ve connected with new faces who asked to also connect on Twitter, Facebook, and LinkedIn.  Several of them have already re-tweeted some of my links.  At least one has bought a copy of my book.
  • I’ve seen that I have the capability to send inhouse mail to my “shareholders.”  In bulk.  Who else likes to communicate with their tribe at one time?
  • I’ve seen that having a “big name” doesn’t necessarily mean you are participating in social networking.  Empire Avenue looks at how often you are actually interacting.  Apparently, your stock rises accordingly.  That’s much different from someone who has a bazillion Twitter followers but never engages in a single conversation in their stream. I like this way of “keeping score” better!  If you truly are a Social Media Diva, it will be reflected in your “value!”
  • I’ve seen how investments in me have led to an increase in my own shareholders.  Good news!  That means my sphere is growing.

Basically, I’m still too new to write a complete and total review of the site and I’m not trying to.  I think it has to be treated like any other social media platform.

You just have to jump in!

Give it a go,  see if you can find a benefit to your business goals, and then focus the amount of time you spend there on achieving that goal.

There’s much, much more to it than I’ve had time to uncovered yet.  But know this.  When I know more, I’ll report more!  For now, it’s enough to know you can expand your community by being there.  And, in my experience, every time I expand my community, my business grows.

Now, are you ready to play on the Avenue?

Come join this new kid!  Check it out here:  Empire Avenue



p.s.  I’m not totally drinking the kool-aid yet, but I did place a new banner on my site icon smile New Kid on the Block of Empire Avenue

 New Kid on the Block of Empire Avenue

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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