Why Keyword Stuffing Is Not A Smart Blogging Idea

by Martha Giffen

bigstock Key Words Gold Keywords Keyhol 5369503 225x300 Why Keyword Stuffing Is Not A Smart Blogging IdeaYou’ve been there.

You start reading a blog post only to realize it’s nothing but fluff surrounded by keywords.  That’s called keyword stuffing and it’s not pretty.

Quick real-world example. . .

This week, I read a blog post about how to make money on Pinterest. It was basically 4 whole paragraphs and they used the keywords “how to make money on Pinterest” eight times. Yes. Eight times. And I’m not counting the title AND an image which included the keywords!

Obviously, the blogger was stuffing the article with those keywords. Now, there’s nothing wrong with using your keywords, I highly recommend it.  It’s good SEO for your site and we all know Google loves them.

Here’s the thing. . .

The article basically said nothing.  Or if it did, I missed it because all I could see were just repeated keywords over and over.   You know, keywords are important to SEO.  I get that.  But, in my book, good, relevant and informative content wins out every time.

Know this:

You are better than that. If you want to use keywords (and you should), write a content rich blog post first, then sprinkle the keywords throughout.  And really, once every OTHER paragraph would be enough!

Common Sense Rules!

Think about it.  Do you want to read paragraphs full of keywords. Of course not.  Have mercy on your readers!  You sure don’t want to alienate.

Wikipedia actually calls keyword stuffing an “unethical” SEO technique.  Ouch! Who wants to be called unethical?  I’m afraid that goes right up there with bad character! Yikes!

Do you REALLY want credibility?

Do you want regular readers who get to know, trust, and like you?  Then it’s a simple task.  You have to produce good quality content.  Period.

I know.  That quality content thing sounds like a constant mantra but it’s just the plain truth.  If you are passionate about your subject, the keywords will begin to fall easily into your blogging.  If not, then go over to Fiverr and have somebody write a keyword stuffed article for you, don’t bother to proof read it or add any substance of your own, put it up on your site, and forget about it.  Your readers will forget about you too!

Did that sound harsh?  Sometimes it’s necessary.

I am passionate about blogging and genuinely care about the blogging community.  I think we’re all better than this!



 Why Keyword Stuffing Is Not A Smart Blogging Idea

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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