Why Keyword Stuffing Is Not A Blogging Tool

by Martha Giffen

Have you ever read a blog full of keyword stuffing?  You’ll know it when you see it.

Yesterday I read a blog post about social media marketing. It was 4 whole paragraphs and they used the keywords “social media marketing” ten times. Yes. 10 times.

Obviously, the blogger was trying to stuff the article with keywords. Nothing wrong with using your keywords, I highly recommend it.  It’s good SEO for your site and we all know Google loves keywords.

Here’s the thing. . .

The article basically said nothing.  It just repeated the keywords over and over with some kind of point trying to be made which was obscured by all the keywords!  One compassionate commenter actually tried to help the poor blogger out by writing the equivalent of  a better blog post with some meat for the readers of the comments!  I was actually embarrassed for the blogger.

Don’t let that be you!

You are better than that. If you want to use keywords (and you should), write a content rich blog post first, then sprinkle the keywords throughout.

Use common sense!

Nobody wants to read paragraphs where every sentence of full of keywords. Yes, for the search engines, keywords are necessary. But, for your readers, too many is too much!  You don’t want to alienate.

Wikipedia actually calls keyword stuffing an “unethical” SEO technique.  Who wants to be called unethical?  That goes right up there with immoral! Yikes!

Are you really looking for credibility?

Do you want regular readers who get to know you and trust you?  Then you have to produce good content.

I know.  It sounds like a constant mantra but it’s just the truth of the matter.  If you are passionate about your subject, the keywords will begin to fall easily into your blogging.  If not, then go over to Fiverr and have somebody write a keyword stuffed article for you, don’t bother to proof read it or add any substance of your own, put it up on your site, and forget about it.  Your readers will forget about you too!

I love to blog and I adore the blogging community.  I think we’re all better than this!



 Why Keyword Stuffing Is Not A Blogging Tool

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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