Interview An Expert

by Martha Giffen

Ever hear of the “Law of Association?”

It basically means that you become like the people you hang out with.  Or associate with.

Interviews are a great way to elevate yourself within your industry. The more “experts” you know, the more of an expert you become also.

That’s one good reason to do interviews.  Another is this:  you have a chance to ask questions that you want the answers to!  How wonderful is that?

There are many places to find interesting people in your industry to interview if you don’t know any personally.

I find my folks on Twitter or Facebook or their websites.  Or through other people. It’s pretty easy to locate someone on the internet.

Tips for having a great interview:

  1. Know your expert.  By that, I mean, if they’ve written a book, read it.  Do they write a blog?  Read it.  Doing your research is absolutely critical to having an awesome interview!
  2. When you approach your expert, be sure there is a benefit to them.  Now, you may think you don’t have much to offer in that area but I beg to differ. You offer them your ability to promote them.  That’s usually enough.
  3. Be a great listener.  I can’t stress this enough.  When I first started doing interviews, I had a bad habit of cutting off the other person because a new thought would come into my head. Do NOT do this!  (By the way, it will only take you a couple of  listenings of your interviews to learn this.  You will be mortified as soon as you hear it played back!)
  4. Be prepared.  Have your questions ready.  You don’t have to sound like you are reading from a script but know exactly what you are going to ask.  Use open-ended questions that will promote conversation and will take some thinking on the part of the person you are interviewing.  Your listeners don’t want to hear alot of yes and no answers!
  5. Relax!  You are interested in the subject matter. Let your questions flow from your genuine interest.

Always remember that the interview is one of your quickest and easiest tools for your business.  You can use the audio by itself or transcribe it into an e-book or report.  It is a win/win for everyone involved.

Now, go out there and get that interview!



p.s.  If anyone is interested in  interviewing me, send an email to

 Interview An Expert

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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