Inspired Marketing?

by Martha Giffen

There are times when a shift in your thinking occurs and you KNOW without a doubt that your life has changed. Not just an ah-ha moment, but a real life-changing revolutionizing experience!

What in the world does this have to do with internet marketing?


And Everything.

For me, this happened a couple of weeks ago during a meeting with marketing strategist Craig Perrine. Craig has been coaching me for several months in the ways of “inspired” marketing. To say he is the leader in that field is an understatement. He literally wrote the book!  He is co-author with Dr. Joe Vitale of the best seller, Inspired Marketing. (yes, you can get it on this site)

Because of my work with Craig, I have made a conscious effort to have an inspired business and to live an inspired LIFE!

At a recent meeting, one in which I originally thought was going to be about copywriting, I began to share with Craig some of my personal stumbling blocks that I thought were hindering me from growing my business faster.  Just some personal beliefs I had about myself.  Yes, when you have one-on-one coaching, you look at your business from all angles (at least with Craig!)

We were attending Pat O’Bryan’s  Unseminar7 and Craig was a scheduled speaker.

As I began my little lament about blocks I was experiencing,  he started writing.  And drawing.

He told me to keep talking and he kept saying “thank you” under his breath as he continued what he was doing.  Not really to me, well, sorta to me, but more to the universe or some other entity.  I kept talking and he kept scribbling and drawing. 

All of a sudden, I looked at what he was sketching.  It was a hot air balloon.  Still tied to the ground and held down with the sandbags.  The resistance to the balloon floating into the sky was not coming from above (outside forces) but from within (the sand bags). 

I suddenly got it.

He was drawing my LIFE!

Not kidding here.

The sandbags represented baggage I was carrying around on the inside and the ropes that held them in place represented my own resistance to letting them go.  I had to cut the ropes to the baggage in order to take off!  To sail away to unlimited possibilities.

Even now, when I think about how all this transpired, it brings tears to my eyes.  Why?  Because I realized that the only thing holding me back in business and in LIFE was my own self!!

In that moment, I let go of self-doubt.  I released insecurities.  In my mind, I cut the ropes to those heavy sandbags and began my journey upward.  To unlimited possibilites for my business.  And my life.

It is an experience I will never forget and one that the words on this page just can’t do justice.   But I’m writing about it  because it’s BIG. 

 And I want you to “get it!”

Whatever is holding you back, let it go.  Cut the ropes.  Self-doubt, control, pre-conceived ideas, organizational problems, insecurities, whatever.  Let it go.  And watch your business grow and your life expand!

Yes, Craig Perrine is a masterful internet marketer.  But he is so much more.  He is an example of living an inspired life.  Every moment.  When he was inspired to begin writing and drawing, there was nothing in the way.  No thoughts of what our meeting was “supposed” to be about.  No thought about time.  No thoughts about judging the idea.  Just going with inspiration.

The experience was life changing for me.  In so many ways.  I know now that there are NO limits on my business and there are no limits on me and where I will go!

Your business and your life are entertwined.  If your business came out of something you are passionate about (and I sincerely hope that is the case!) then your business IS your passion!

There is so much more I could write about my dear coach-turned-friend but I have something better in store for you.

Craig agreed to be interviewed about inspired marketing.  Inspired businesses.  Inspired lives.

I will have that available for you very soon.  And the best part?  He was inspired to give it to you! Yes, it will be free icon smile Inspired Marketing?

To your inspired success,


p.s. I need to add that when Craig spoke at the seminar, later that day, he scratched what he had originally intended to talk about and told the attendees about the hot air balloon.  They all “got it.”   Check him out at

 Inspired Marketing?

Martha Giffen

Martha Giffen is a Small Business and Social Media Consultant, Coach, Trainer, and Speaker. The author of 3 best-selling books, including "Be Social Be Rich," she is an Online Marketing authority and teaches Small Biz Owners how to achieve massive profitable success. And, -she dishes it all out with a warm southern flare!

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