We’ve all experienced it. The pushy marketer who just won’t go away no matter what you say or do. They bombard you on social media sites, fill your inbox on a daily basis and finally, out of exasperation, you are forced to take a stand.
Their site. Their e-mail list. Their Facebook page. Anything associated with them.
Why? Because they are annoying at best and frustrating to the hilt!
NOTE: (If you are not sure about the difference in marketing and selling, read this post first: Marketing vs. Selling)
If you are operating an online businesses, there’s one fact. We have to market.
Does that make you uncomfortable?
Most people are uncomfortable with marketing themselves because they don’t want to seem to “pushy.” Wouldn’t you say? I hear that all the time.
How much is too much?
The answer to this, of course, is how much ever it takes! Marketing is fun! It’s your way of promoting yourself and your products in the marketplace and if you do it right, you don’t come across as being pushy at all.
Instead, you become a friendly fixture that people are happy to see, read, and buy from. Doesn’t that sound better than having people running from you at every turn?
Here’s the scoop:
It’s a good idea to use different avenues for your message. Don’t hound someone to death by using the same marketing tool over and over. Believe me, you will come across like a (and I mean this in the kindest way) used car salesman. Or worse, desperate!
Marketing is done by simply putting yourself and your message “out there” for the world to see. Over and over and over. BUT (and this is big) there are many different ways to get that message out without being seen as overbearing
Try these methods . . . Use article marketing, blogging, social media sites, press releases, interviews, forum participation, Squidoo lenses, etc. for your marketing. Yes, it will seem like you are everywhere at once but not in a bad way. That’s the good part. The other benefit? You don’t come across as pushy.
Because “pushy” is like hammering. Think about a real hammer and nails. You hammer in the same place, in the same repetitive way to get that nail in. Pushy people hammer. It’s monotonous and boring and just plain agitating! They say the same thing over and over in the same place in the same way. Guess what? Your customers aren’t nails. They don’t appreciate being hammered. So the result is nobody is hearing your message because of their bad experience instead of a more relaxed, “this-person-is-on-my-radar-and-I-think-I’ll-see-what-they’ve-got-to-offer” experience.
Does that make sense?
Nobody likes a pushy marketer. There’s a way to send your message. Especially when it’s mixed in with conversation, other relevant content, and helpful tips. There’s no reason to come across as pushy!
Now, you know what to do.
Get out there and market like a maniac!