First Impressions. You know the old adage. You only get one chance to make one.
Isn’t that always the case?
No matter if you’re meeting your new dating partner’s parents, or you’re meeting a possible joint venture partner for the first time. It always matters.
Let’s talk websites!
The same holds true. With billions (that’s my guess) of websites out there vying for attention, you have to make a good first impression!
What to wear, what to wear?
Yes, just like it’s important to wear the right clothes to certain occasions, your site needs to be pleasing to the eye. Did you know it takes all of about 10 second for someone to size up your site? They either decide, “this looks a bit interesting, I think I’ll explore further,” or they say “nothing here for me” and quickly click away. (And I do mean quickly! Like, not even a full eye blick quick!)
First Impression must-haves:
- Simplicity. You knew that would be first. Think of it this way: When you walk into a store, if everything is junked up, piled up, and confusing, do you want to stick around? Enough said.
- Easy to read. I’m not just talking about your content but the appearance on the page. Is the font large enough and readable? Does your font color get drowned out by it’s background color? When is the last time you stayed on a page you had to squint to read?
- What’s your site about? It’s always funny to me when I go to a site and have to read for awhile to figure out what it’s purpose is. I do that because of the nature of my biz. Believe me, the average Joe or Jane won’t take the time! Put your mission statement or tag line on the top of the page. Make it clear what you’re about!
- Prominent call to action. Are you giving away an awesome product? Then be sure it’s in an awesome place! That would be where everyone can find it easily. “Above the fold” is nice. (That refers to the top section of your blog that is immediately displayed when someone visits.)
- Working links. This one should be obvious, but I’ve been guilty of it myself from time to time. Check your links regularly. It does no good to have links if they don’t work! Don’t depend on others to tell you when there’s a glitch. They won’t!
Remember, it’s all about them. Your readers. Take them on a easy journey on your site. Make them feel comfortable, connected, and glad they stopped by.
You can do it!