Are you using Twitter as one of your marketing playgrounds?
If you are, you know that Fridays on Twitter can be ridiculous. All because of one practice.
It started out as a creative idea. You would tweet out to others the names of people you thought were “follow worthy.” Two hashtags were used so you could easily find all the recommendations. (#FF and #FollowFriday)
Originally, I believe it was helpful. People were recommending others that they were receiving value from. People who were engaging and interesting on Twitter.
To say it’s an idea gone astray is an understatement.
It’s seen by many as a way to increase their followers quickly. I’m here to tell you it doesn’t work. Cut it out. When you use the hashtag #FF and then just give a list of names, it’s pointless. Says nothing. Gives no reason for people to follow them and gives folks a reason to unfollow you! That’s right, it’s seen as spammy.
Many people have just abandoned Twitter on Fridays altogether for this very reason. Too much perceived spam in the stream.
Here’s the good part . . . .
You can change it.
By participating and actually saying why you enjoy someone’s Twitter interaction.
Let’s get back to basics. Marketing is relational. Business is relational. PEOPLE are relational.
Not sure how? Here’s an example: I follow Jane Doe because she always gives great blogging advice. Or how about this: If you are looking for a blogging community, Jane Doe is the one to follow. Or even: Follow Jane Doe because she is engaging.
Get the picture?
Grouping people together with a single #FF behind the tweet is not considered cool. It’s really rude when you think about it. You’re saying, “I like these people but you need to go find out for yourself if you’ll like them.” Doesn’t work.
Now, I’m not saying you can’t group a few people on occassion. For example, in your good morning greeting. Or when you want to make a comment to more than one person. But that’s not the same thing as a Follow Friday recommendation.
Share the love.
Many have left Twitter on Fridays. Let’s bring them back with good, quality endorsements for people that we love to follow and we think others will too!
p.s. Connect with me on Twitter and let’s have an engaging conversation! Martha on Twitter